My Complete Review: An Insider‘s Guide to Personal Styling Service DailyLook
As a busy career woman with ever-changing style needs, I‘ve tried my fair share of fashion subscription boxes. But none have come as highly recommended by friends as DailyLook. Known for elevating your style through personalized stylist curation, this service intrigued my inner fashionista.
So I decided to give DailyLook a test run for a few months. And let me tell you…it certainly lived up to the hype in some ways but fell short in others. If you‘re on the fence about trying DailyLook yourself, keep reading for my full insider‘s review. I‘ll give you the unfiltered scoop so you can determine if it suits your needs.
Overview: How DailyLook Personal Styling Works
Founded in 2011 by Brian Ree, DailyLook is a stylist subscription that showcases complete head-to-toe looks. Here‘s an outline of their process:
- Start by taking an extensive style quiz that captures details like size, preferred colors, silhouettes, brands, budget and lifestyle
- A personal stylist will be assigned to hand select 10-12 items suited specifically for you
- Receive monthly email previews of your upcoming box before it ships
- Once delivered, keep what items you love and return the rest using the prepaid envelope
- Curate a signature style by integrating new pieces with existing closet favorites
The idea is genius. No more wasting weekends aimlessly wandering the mall, struggling to pair prints, or blowing cash on impulse purchases. Your dedicated stylist handles all the heavy lifting for around $100 per monthly box.
My Verdict: It‘s an incredibly convenient concept for busy women. But the execution isn‘t flawless…
DailyLook Box Breakdown: Inside My Subscription
Unboxing those signature purple packages felt like Christmas morning. Each monthly shipment came brimming with of-the-moment dresses, jumpsuits, jackets and more. The stylist clearly paid attention to my preferences for prints, feminine details like ruffles and puff sleeves, and versatile pieces that transition from workdays to weekends.
Sample Box #1
My first box focused on revamping my autumnal wardrobe. I discovered multiple cozy knits from brands like English Factory, Kensie, and Le Lis Blanc. Think cable knit sweaters, ribbed turtlenecks, and an oversized ivory cardigan. I also loved the olive midi skirt and cognac knee-high boots selected to pull the neutral palette together.
This box quickly filled the casual wear gaps in my closet. By layering a few key items with existing t-shirts and denim, I created multiple weekend outfits.
My Rating: ⭐⭐⭐⭐☆
Sample Box #2
The second month I requested more workwear to refresh my office attire. My stylist included stunning options like a black and white tweed blazer from Maggy London and a punchy floral wrap dress from Red Haute label. She noted how both pieces paired nicely with tailored black pants and nude heels for an interview or client meeting.
I ended up purchasing the blazer along with a sleek mock neck bodysuit and vegan leather tote bag. While beautiful, the wrap dress dwarfed my petite frame. This box felt more hit or miss than the previous one.
My Rating: ⭐⭐⭐☆☆
Sample Box #3
By winter I longed for a beachy getaway to combat seasonal drearies. I asked my stylist for vacation outfit ideas including cover-ups and swimsuits. She knocked it out of the park with this bright tropical themed package!
It came brimming with a vibrant floral kimono, intricate embroidered maxi dress, colorful pom pom tote and strappy sandals. While better suited for a Mexico all inclusive than Milwaukee winter, it delivered the fantasy. I purchased the dress as motivation for future travels.
My Rating: ⭐⭐⭐⭐⭐
Hits and Misses: What Worked Well and Where It Fell Short
Sampling three months of DailyLook proved eye opening. As with any personal shopping experience, some elements wowed me while others led to wish list additions for improvement areas. Here‘s my full analysis:
Hits 👍
- Hyper personalized styling: They absolutely nail the custom curation aspect. My stylist clearly listened to my requests.
- Trend focused selections: I discovered new yet versatile brands and styles I wouldn‘t find myself.
- Smooth logistics: Shipping and returns proved speedy and hassle-free. Made the process seamless.
Misses 👎
- Prices ran high: With most items $80+, it exceeded my typical budget for transitional pieces.
- Lack of classic staples: I hoped to find more affordable wardrobe basics like crisp button downs or well-cut pants.
- Sizing issues: Despite providing measurements, some items like dresses and shorts didn‘t flatter my petite height.
While the misses ultimately outweighed the major wins for my needs, the stylist service itself performs wonderfully if you can afford the splurge.
Determining Your Ideal Customer Profile
Like any subscription, DailyLook works wonders for some and misses the mark for others. Over the course of testing, I recognized core factors that indicate success:
Best Suited For
- Professional women needing regular wardrobe updates
- Fashion addicts eager to experiment with new brands
- Confident self-starters who can easily articulate style desires
- Fans of feminine details, prints and bold colors
- Customers with $300+ monthly discretionary budget
Less Ideal For
- Women resistant to expressing style opinions
- Budget-focused shoppers or avid sale hunters
- Customers requiring extended size ranges
- Minimalists desiring simple versatile staples over trends
- Organization nuts who prefer controlling exactly what enters their closet
Take those considerations along with your individual needs and preferences to determine if you align with the ideal DailyLook subscriber.
DailyLook Customer Reviews & Ratings
Beyond my personal experience sampling the service, I researched outside perspectives shared across social platforms to provide additional context.
Here‘s a snapshot of sentiment I uncovered:
Trustpilot – 4.1/5 stars based on 1,148 Verified Reviews
The majority of customers on trustpilot rate their enjoyment as 5 stars, highlighting the convenience, style transformation abilities and personalized styling. Less satisfied shoppers cite sizing inconsistencies, prices exceeding budgets and spotty communication as pain points.
"My stylist sends the most amazing items I never pick for myself but absolutely love. My wardrobe looks completely elevated after just 2 months.”
"Some items felt cheap for the prices asked. Out of 12 pieces maybe 3 wowed me. Skipping next month to reevaluate."
Influenster – 4.2/5 stars across 186 Reviews
Happy customers on Influenster proclaim their stylists “totally get” their style and feel like the convenience makes hefty price tags worthwhile. Disappointed shoppers complain about low quality items like ripped seams or bleeding fabrics.
"Literally the only way I‘m able to shop as a mom of twins! My stylist is a genius at knowing what styles I‘ll love."
”I adore the dresses from DailyLook but struggle with their pants fitting my curves. Wish sizing felt more consistent."
My Subscription Addiction – 3.7/5 stars based on 51 Reviews
This blog covering all things monthly boxes found users have very polarized takes. Reviewers either rated DailyLook 5 stars thanks to nailing personal style or 1 star due to poor value. The biggest complaint centered on unrealistic retail pricing of included items.
"Some items way overpriced for quality but my stylist knows me so well. Found my new favorite dress through them!”
”Don’t expect to keep much unless you have money to burn. Maybe 2 pieces at most felt worthwhile from each box.”
Synthesizing the reviews shows mostly positive reception around custom styling capabilities but mixed response regarding overall monetary value.
Pros and Cons Breakdown of DailyLook
Given my first-hand sampling paired with crowdsourced opinions, I broke down the biggest advantages and drawbacks I discovered:
Pros
- Saves time searching for clothes solo
- Discovers new styles and brands tailored to your taste
- High quality materials and construction
- Fun boxes double as holiday gifts or pick-me-ups
- Supports small business brands
Cons
- Higher prices than fast fashion retailers
- Inconsistent fit on items like pants and dresses
- Limited size range (XXS-XL only)
- No control over exact items/brands
- $40 styling fee seems high given existing prices
Weigh what matters most for your needs, budget and shopping preferences. The stylist expertise itself clearly delights customers. But assessing overall value depends on your finances and priorities.
Final Verdict: Is DailyLook Ultimately Worth The Investment?
After extensive testing and research gathering, I reached an informed verdict on whether or not DailyLook merits the spend. And the answer depends on two key factors:
Factor #1 Budget – Can You Afford It?
- With most pieces ranging $60-$250 full retail price, costs add up quickly
- Requires about $100+ monthly for 1-2 item purchases to feel “worth it”
- Teacher salaries may balk while dual tech incomes likely breathe easy
Factor #2 Lifestyle Value – Will It Truly Simplify Yours?
- For max value, you should need 8+ wardrobe refresh items per season
- Have little time for browsing malls yet crave style guidance
- Want to discover brands unavailable locally
If you tick those two boxes by having ample income paired with limited hours for conventional shopping, DailyLook easily merits the money. It cuts time wasted while introducing you to coveted designers.
For those seeking budget finds or prefer grabbing happy hour cocktails to combing clothing racks, you can likely replicate the curation for less using Nordstrom’s free stylist.
Evaluate your unique situation to determine the best fit!
Parting Advice: Optimizing Your DailyLook Experience
- Take the style quiz thoughtfully – share exact brands and aesthetic details to set your stylist up for success.
- Curate a Pinterest board including outfit shots to convey your vision.
- Temper expectations around prices and afford only 1-2 low cost Trial Boxes first.
- Have realistic style evolution expectations over 3-6 months rather than first box magic.
- Use DailyLook for supplemental closet additions rather than total reliance.
The Final Takeaway: A Streamlined Solution for the Style Centric Busy Bee
Hectic schedules make penciling in time for shopping pure fantasy for many professional women and moms. For those who highly prioritize expressing personal style yet want to ditch dressing room headaches, DailyLook delivers.
Thanks to dedicated stylists who learn your taste and curate looks to match, you skip aimless mall wandering. But that time saving convenience and access to exclusive brands comes at a steep price.
If budget friendly basics rank above all, lower cost services like Nordstrom Trunk Club likely better serve. For the fashion lover devoted more to standing out than penny pinching however, DailyLook brings coveted style straight to your door.
Ultimately this service reduces wardrobe headaches for the right customer. Use the intel from my in-depth review to decide if you fit the profile of someone who can unlock the magic and justify the costly subscription!
