The Complete Lowdown on Fenty Beauty Cosmetics
Rihanna‘s Mission of Inclusion
In 2017, megastar Rihanna launched her now-iconic makeup brand, Fenty Beauty. More than just a celebrity vanity project, Fenty Beauty aimed to revolutionize the cosmetics industry with one simple mission: true inclusion for all skin tones.
Having struggled to find foundation and concealers that matched her needs as a woman of color, Rihanna sought to close this representation gap with 50 groundbreaking foundation shades. The diverse shade range was quickly hailed for accommodating those long excluded from typical 10- or 15-shade offerings.
Beyond foundations, Fenty Beauty‘s array of highlighters, bronzers, lip colors, and more are specially formulated to complement every skin tone. As Rihanna said herself, "There needs to be something for a dark-skinned girl. There needs to be something for a really pale girl…you want people to appreciate the product and not feel like: ‘Aw, that‘s cute, but it only looks good on her.‘"
With blockbuster sales and awards from Allure, Fenty Beauty is delivering on this vision. But does the quality live up to the inclusivity hype? Let‘s find out.
The Fenty Glow-Up: Reviewing Bestselling Products
I analyzed some of Fenty Beauty‘s most popular items to see if these Rihanna-approved picks deserve the rave reviews. From complexion to lips, here‘s the scoop:
Pro Filt‘r Soft Matte Longwear Foundation
The #1 hero product that started it all, this lightweight foundation glides onto skin seamlessly thanks to climate-adaptive technology. The patented formula diffuses pores and controls oil for a soft matte finish that lasts all day. With those game-changing 50 shades, the Pro Filt‘r makes finding your perfect match easier than ever.
At $36 for 1 oz., it‘s pricier than drugstore brands but offers salon-quality results. According to Sephora reviews, 92% found their shade and over 80% saw smoothed, shine-free skin. I say splurge on this Rihanna-approved wonder product.
Killawatt Freestyle Highlighter Duo
Bring some candlelit glow to your cheekbones with these cream-powder luminizers. Infused with superfine shimmer, the Killawatt highlighters melt into skin for a glistening pop of radiance. With 9 duos offering both subtle daytime and blinding nighttime shades, you can switch up your look.
The $36 price tag stings slightly yet devotees insist the long-lasting, customizably intense shine is well worth it. I have to agree – apply these beauties with a light hand and they‘ll give that strobed Rihanna glow for hours.
Gloss Bomb Universal Lip Luminizer
Smooth on some shine and moisture with these non-sticky lip glosses, available in 7 shades. Infused with nourishing shea butter and an addictive vanilla-peach scent, Gloss Bombs impart serious hydration and lushness to lips. With an explosive shine that rivals far pricier glosses, I declare these a steal at just $19.
The Reviews Are In: Does Fenty Live Up to the Hype?
Scouring Fenty‘s website and Sephora, I found largely ecstatic 4- and 5-star reviews praising the brand‘s shade diversity, skin-smoothing effects, and glossy lip finishes. Even the foundations draw raves from oily, dry AND sensitive skin types – no small feat!
The few negative reviews mainly critique pricing, availability, or overly matte finishes. Overall, Fenty garners serious devotion for delivering quality cosmetics to those overlooked by the beauty industry for too long. For makeup that finally respects all skin tones equally, Fenty Beauty absolutely warrants the hype.
Scoring Fenty Beauty Discounts and Deals
As a prestige brand, Fenty Beauty sits at the higher end of the makeup price scale, with most products ranging from $20 to $40. But fans can score discounts on Fenty by:
- Shopping seasonal sales for limited edition kits and bundles
- Perusing the Fenty website Sale page for discounts on lipsticks, highlighters, and tools
- Signing up for the Fenty Beauty emails and text alerts for exclusive deals and early access to new drops
Savvy shoppers can also keep an eye out for sitewide discounts during major sales events like Black Friday and Cyber Monday. And stores like Sephora often run promotions that include Fenty items.
Where to Procure Your Fenty Fix
The full Fenty universe is available straight from FentyBeauty.com with free shipping and returns. For convenience, you can also shop key Fenty cosmetics and skincare at top retailers like:
- Sephora
- Harvey Nichols
- Boots
- JCPenney
- Amazon
Rihanna also continues to hype new releases and limited editions on Fenty Beauty‘s Instagram, which has an incredible 10.4 million followers and counting!
FAQs About Rihanna‘s Makeup Empire
Still have questions about slaying your beauty lewk with Fenty‘s products? Here I break down some key facts:
Who owns Fenty Beauty?
Global pop icon and business mogul Rihanna is the sole owner and face behind the Fenty Beauty brand.
What makes Fenty formulas so unique?
Many Fenty products feature climate-adaptive technology to withstand heat, humidity, and sweat without melting or sliding off. The foundations and concealers have patented shades created to work across dozens of different skin tones.
Is Fenty cruelty free?
Yes, Fenty Beauty does not test any products or ingredients on animals.
Does Fenty work for all skin types?
Reviewers note the foundations cater to dry, oily, sensitive, and combination complexions. The brand also sells dedicated dry skin and oily skin products.
How long does shipping take?
Fenty offers free standard shipping in 3-5 days, with expedited 2-day and 1-day shipping available for an extra fee.
I hope this complete Fenty Beauty review helped you figure out if Rihanna’s makeup magic is right for you! Let me know if you have any other questions.
