Forvr Mood Candle Review: An In-Depth Analysis
Introducing Forvr Mood: The Brand Behind The Hype
Forvr Mood burst onto the home fragrance scene in 2020, quickly garnering attention for its cheekily-named soy candles, room sprays, and other decor. Founded by YouTube sensation Jackie Aina, the brand aims to bring indulgent self-care into the lives of women everywhere.
But with celebrity behind it and prices to match $38 for a single candle, does Forvr Mood live up to the hype? This Forvr Mood candle review will analyze over 15 of the brand‘s products to find out.
The Forvr Mood Origin Story
Jackie Aina has one of the most popular beauty channels on YouTube, with over 3.5 million devoted subscribers. She earned her influencer status thanks to her fun, frank product reviews and push to make the beauty industry more inclusive.
While she‘s dominated content creation for years, Forvr Mood marks Aina‘s first foray into manufacturing. She drew inspiration from her lifelong love of fragrance, explaining:
"I‘ve always decorated my home with candles to set a vibe…I wanted to make that accessible for women who look like me."
Specifically, Aina sought to challenge the belief that self-care is a luxury reserved only for the privileged. Her goal with Forvr Mood is to bring indulgent, mood-inspired home scents to all women, especially women of color.
The Forvr Mood Difference
Forvr Mood aims to empower customers to treat themselves on their own terms. The brand‘s playful product names, like "Sneaky Link" and "Big Flex Energy," wink at pop culture trends. Vibrant branding and bold scent profiles capture a youthful market.
Meanwhile, details like phthalate- and paraben-free formulas demonstrate safety and quality to appeal to more ingredient-conscious shoppers. This unique fusion of activism, inclusion, and indulgence sets Forvr Mood apart in the candle space.
Now let‘s see how the products themselves stack up.
Review of Forvr Mood Best Sellers
With over 20 candle options spanning every mood and season, Forvr Mood‘s catalog can feel overwhelming. That‘s why I‘ve spotlighted a selection of their customer favorites to help you decide where to begin.
Cuffing Season Candle

One of the highest-rated candles from Forvr Mood, Cuffing Season blends earthy and floral notes like cedar, violet, and jasmine. Customers praise its crisp but cozy scent profile. Plus, like all Forvr Mood products, it‘s hand-poured using natural soy wax and cotton wicks.
The Pros
- Gender-neutral scent pleasing to most
- Burns clean thanks to natural materials
- Has impressive 65 hour burn time
The Cons
- Thin scent lacking aroma complexity
- Glass feels cheap next to $38 price
The Verdict:
A crowd-pleasing option, but lacks depth next to competitors.
Caked Up Candle
Those craving something sweeter will love Caked Up. One whiff of this pink-hued candle instantly transports you to a bakery with scents of pistachio, pineapple, and vanilla bean buttercream.
It‘s an indulgent gourmand lover‘s dream, earning rave reviews for its authentic, drool-worthy aroma. And while $38 still feels steep, Caked Up impresses with best-in-class hot and cold scent throw.
The Pros
- Mouth-watering bakery scent
- Strong scent projection
- Pretty feminine packaging
The Cons
- High price tag
- Sweetness borders on cloying
The Verdict:
A deliciously authentic fragrance candle worth the splurge for gourmand fans.
Sneaky Link Candle
Avid reviewers dub Sneaky Link Forvr Mood‘s sexiest scent. This oversized 18 oz candle blends warm amber and vanilla with fruits like apple and grapefruit for a lush, sultry aroma. It also wins points for an incredible 100-hour burn time.
The Pros
- Alluring, mysterious fragrance
- Great value with long burn time
- Stunning glass vessel
The Cons
- Base gets extremely hot
- Fruity top notes fade fast
The Verdict:
An ultra-sexy candle tempered by some safety concerns. Use with a holder.
How Forvr Mood Compares to Competitors
Forvr Mood occupies an interesting spot between mass market and luxury brands. While not the most expensive candles you can buy, $35+ remains a splurge for many.
So how does Forvr Mood stack up to competitors in the premium candle space?
Forvr Mood vs. Boy Smells
Like Forvr Mood, indie darling Boy Smells built hype with cool, gender-neutral branding and queer-owned credentials. Their aesthetic-driven fragrances also come at a cost, with most candles priced between $32-38.
Where Boy Smells pulls ahead is scent complexity. Their candles feature more layers and balance than Forvr Mood‘s often one-dimensional blends. However, Forvr Mood offers wider appeal with safer, more familiar aromas.
Forvr Mood also trumpets their use of all-natural soy more loudly than Boy Smells. So they edge out the competition for shoppers prioritizing sustainable materials.
Forvr Mood vs. Goose Creek
Goose Creek candles offer an affordable alternative at just $15-25 each. The brand tempts bargain hunters with yummy gourmand and seasonal scents timed to key retail holidays.
However, Goose Creek products burn faster on average than Forvr Mood‘s 60-100 hour claims. They also rely on paraffin wax blends instead of cleaner coconut soy.
Ultimately, Forvr Mood presents better value for money long term. But if you want to sample lots of fragrances without draining your wallet, start with Goose Creek.
Forvr Mood vs. Homesick
Homesick Candles take a novel approach to fragrance by bottling specific memories. Scents like "Grandma‘s Kitchen" and "Dad‘s Garage" speak to nostalgia. Meanwhile, editions for states and cities attempt to capture their distinctive ambiance.
Still, $34 for what often amounts to a one-note candle proves polarizing. Homesick‘s fragrances don‘t unfold and tell an olfactory story like Forvr Mood‘s do. Their novelty carries them only so far against better blended, more complex competition.
Forvr Mood vs. Yankee Candle
With 50 years dominating mall kiosks everywhere, Yankee Candle serves as the suburban gold standard. Their staggering range of jar candles priced at $27-30 feature beloved legacy scents like Clean Cotton alongside trend-driven limited editions.
Yankee impresses with unequivocal fragrance authenticity – their Sweet Strawberry candle smells juicily perfect. However, they lag behind Forvr Mood when it comes to smart branding and aesthetic.
While Yankee will always have legacy cache, Forvr Mood feels more relevant to contemporary customers. Those bored by Yankee‘s sleepy grandma vibes will find Forvr Mood‘s sass and style breathe new life into the candle category.
Is Forvr Mood Worth the Money?
Forvr Mood undoubtedly looks and sounds good on paper. Founder Jackie Aina clearly identified gaps in the market and speaks to an underserved audience. The brand backing allows Forvr Mood to invest more into packaging and marketing than small batch artisans.
However, the actual candles themselves don‘t fully deliver on their aspirational messaging. With only average scent complexity and performance, most feel overpriced next to competitors.
Super fans happy to pay a premium for Jackie‘s trademark glam will get their money‘s worth. But more value-conscious shoppers should look to boutique brands offering greater artistry at similar prices.
When to Buy
If you still feel tempted to pick up a Forvr Mood candle, at least avoid paying full retail.
The brand often runs sitewide sales, especially around major holidays like Black Friday and Christmas. Bundling packs of 3 or more candles also helps offset individual unit costs.
Signing up for the Forvr Mood email newsletter may unlock future discounts too. Subscribers gain early access to new product launches and promotions before the general public.
So while I don‘t recommend rushing to add every cute-named candle to cart at full price, snagging a few on sale lets you sample the hype.
The Final Verdict
Forvr Mood makes an alluring first impression with gorgeous branding, only to let customers down slightly with mid-range product performance.
Diehard fans happily pay Jackie‘s Tarte Tax to support this bold new venture from their favorite influencer. More selective shoppers should cherry pick one or two discounted candles only.
With a few tweaks elevating scent and materials, Forvr Mood could become the aspirational yet accessible home fragrance brand it envisions. For now, they‘re best enjoyed moderately rather than mood for every mood.