Golde Review: A Comprehensive Look at This Trendy Wellness Brand
About Golde
Golde is an innovative wellness company on a mission to make self-care fun, inclusive and accessible. Founded in 2017 by Trinity Mouzon Wofford and her fiancé Issey Kobori, Golde offers a celebration of superfoods featured in nutritious smoothies, antioxidant-rich matcha powders and natural skincare masks.
With a product lineup that combines inner and outer health, this beloved brand has amassed over 150,000 Instagram followers and been featured in Vogue, Bon Appétit, Essence, Forbes and more. Golde also snagged a 2020 Allure Best of Beauty award for their glow-boosting Papaya Bright Face Mask.
But what exactly does this trendy company sell and are their superfood-powered products worth the hype? As an avid fan of wellness brands, I was keen to try Golde for myself and share my honest review with you all. Keep reading for details on the Origins, must-have products, real customer reviews and more!
Golde Company Overview
Years before superfood-infused skincare and matcha lattes infiltrated the mainstream wellness scene, Trinity recognized the need for a fun, inclusive brand that made taking care of yourself easy and affordable. Despite studying pre-med at NYU with plans to become a doctor, she felt strongly that food and natural remedies could be powerful ways to boost health.
While the original Turmeric Latte blend that Trinity whipped up with her childhood sweetheart Issey in their Brooklyn apartment ended up being a huge success, the pair didn’t launch Golde solely as a business venture. Above all, they wanted to spark a movement around rituals of self-care that fit seamlessly into everyday life. Not restrictive diets, intense workouts or luxury facials that make wellness feel intimidating and exclusive to only the wealthy and privileged.
Cut to 2022, and I’d say Trinity and Issey have achieved their mission to shake up the wellness space and make self-care something we can all get behind. Backed by robust social media engagement and press features, Golde has blossomed into a one-stop superfood shop with glow-enhancing face masks, immunity-boosting lattes and skin-nourshing smoothie mixes. Their collection proves that products promoting inner and outer health don’t need to feel medicine-like or come with a side of guilt. Taking care of yourself can actually taste delicious!
Having covered the brand‘s Origins story and ethos, let‘s dig into the pros and cons of Golde as I perceived them:
Pros
- Committed to accessibility, sustainability + inclusivity
- Vegan, cruelty-free and ethically-sourced ingredients
- Straightforward products powered by skin-loving superfoods
- Rave reviews praise both efficacy + enjoyable taste
- Generous loyalty program + subscription discounts
- Black female-owned business disrupting the wellness industry
- Products yield visible results for skin clarity + glow
- Powder-gel masks are fun, easy to use at home
Cons
- Only available to US customers right now
- Strong earthy smell could be unpleasant for some
- On the pricier side
- Can‘t buy in many physical retail locations yet
While Golde still has some room for improvement around international shipping, pricing and scent variation, the pros seem to highly outweigh the cons.
Speaking of pros, let‘s explore some of the brand‘s hero products piquing customer interest and winning awards!
Review of Best Golde Products
True to Golde’s celebration of superfoods ethos, all products feature natural, recognizable ingredients aimed to benefit skin and body. The wellness brand conveniently categorizes their lineup into superfood smoothies, matcha blends, turmeric tonics and skincare masks making it easy to shop.
Below I delve into the specifics of Golde‘s top-rated bestsellers:
Clean Greens Face Mask
The aptly named Clean Greens Face Mask takes the concept of an edible smoothie and translates it to skincare. Blending hydrating mango, detoxifying greens from algae and seaweed with soothing marshmallow root, this powder transforms into a lush green gel upon contact with water. Fans love its gentle yet effective deep cleaning properties and how glowy their complexion looks afterwards!
Star Ingredients: Spirulina, chlorella, mango, marshmallow root
How to Use: Mix powder with a few drops of water and apply to skin for 10-15 minutes before rinsing.
Price: $34
Matcha Turmeric Latte Blend
For a delicious introduction to Golde, look no further than the brand‘s signature Matcha Turmeric Latte showcasing a harmony of superfoods. This instant powdered blend combines skin-clarifying matcha with a custom tri-turmeric complex to brighten complexion, ease bloating and support vitality. Adding hot water or milk turns it into a cozy, golden latte. Most reviewers call it their new favorite drink that makes them feel amazing inside and out!
Star ingredients: matcha, turmeric, ginger
How to use: Whisk 1-2 teaspoons into smoothies, coffee, hot or cold milk
Price: $29
Papaya Bright Vitamin C Serum
Golde recently expanded into skincare serums like this glow-getter containing 15% vitamin C. Patented Zynamite papaya and antioxidants from strawberries and raspberries help ward off dullness and dark spots. Fans with sensitive skin praise how lightweight, non-irritating and fast-absorbing the texture feels compared to sticky serums. Use alone or mix with your favorite moisturizer!
Star ingredients: Vitamin C, papaya, strawberry
How to use: After cleansing, massage 3-5 drops onto face morning and night
Price: $62
Original Turmeric Latte Blend
Meet the OG bestseller that rocketed this brand to viral fame! Golde‘s original super latte features a harmonious blend of skin-boosting coconut milk, ginger, cinnamon and black pepper combined with a custom tri-turmeric complex to fire up your glow. Stirring just 2 teaspoons into your coffee or non-dairy milk makes an anti-inflammatory elixir that eases digestion and brings on the radiance too. It‘s no wonder this latte remains a top hit with Golde devotees!
Star Ingredients: Turmeric, coconut milk, ginger
How to Use: Mix into your choice of hot or cold liquid!
Price: $29
Clearly Golde isn‘t messing around when it comes to superfood ingredients proven to benefit skin, immunity and beyond. Up next, let‘s peek at some sets and kits:
Golde Kits + Bundles
For supercharged savings and superfoods made simple, check out Golde’s handy kits! From a Matcha Maker set so you can become a green tea pro to a golden tonics collection for sipping your way to a luminous complexion, these sets have everything you need for ritualizing wellness.
I‘ll spotlight two popular options below:
The Daily Dose Kit
Want to test drive bestsellers instead of committing to full sizes? The brilliantly curated Daily Dose Kit provides 5 single-serve smoothie, matcha and latte packets so you can sample Golde’s most beloved blends. Expect glow-promoting staples like the original turmeric latte plus a tasty matcha turmeric combo. It‘s the ultimate Greatest Hits mix to discover your new fave Golde goodie!
Includes: 5 single-serve packets
Price: $25
The Glow Getter Kit
This pairing combines the Papaya Face Mask and Original Turmeric Latte for a power duo targeting dullness. Use the brightening overnight mask then sip antioxidant-rich golden milk in the AM to notice a visible boost in radiance. Reviewers gush about emerging with clearer and more luminous skin after using this combo.
Includes: Papaya Bright Vitamin C Face Mask + Original Turmeric Latte Blend
Price: $58
Golde Reviews: What Do Customers Really Think?
Scouring nearly 600 reviews across Golde’s site, Sephora and Influenster reveals overwhelmingly glowing feedback. The brand earns an exceptional average rating of 4.8 out of 5 stars.
Beyond praising the straightforward ingredients and feel-good factor of using superfoods topically and internally, customers confirm visible results. Shoppers of all skin types including dry, oily, sensitive and mature report boosts in glow along with reduced irritation after incorporating Golde.
Here’s a taste of the rave reviews:
"This turmeric face mask is incredible! It noticeably brightened my complexion and reduced hormonal acne breakouts. The perfect reset for dull winter skin.” – Lauren D. on Influenster
"I have chronic eczema and inflammation so I was thrilled this honey-like latte helped alleviate redness and didn’t irritate my skin. Tastes so good too!” – Ari H. on Golde’s website
“This just became my daily greens powder. The pineapple flavor mixed into water or smoothies makes getting my fruit/veggie intake way more enjoyable. My skin looks way less dull and congested!” – Taylor J. on Sephora
While most reviews spotlight excellent experiences overall, there are a few critiques sprinkled amongst the praise when it comes to scent and flavor. Several customers accustomed to sweeteners and artificial flavors note an unpleasant earthy taste. But for those not opposed to turmeric, matcha and ingredient smells, this doesn‘t seem to be a huge sticking point.
In the spirit of transparency, here were a couple negative impressions:
"I was not a fan of the really bitter, almost medicine-like taste but I powered through because of the amazing ingredients." – Selena P. on Influenster
"Hoping the smell + taste for these improves over time as I continue drinking them because right now it‘s quite grassy and unpleasant." – Lily K. on Sephora
Given how many more positive experiences I came across during my extensive research though, I believe most will enjoy Golde products BECAUSE they taste like real, earthy superfood ingredients rather than artificial flavors.
The takeaway seems to be that while Golde won’t replace your Starbucks pumpkin spice latte, their formulas prove potent and pleasant enough for loyal fans to reap real benefits!
Is Golde Worth It?
For Forbes 30 Under 30 recipient Trinity, building an accessible wellness brand centered around feeling good (in more ways than one) has been a wild success. Five years since launching that first turmeric latte out of their Brooklyn apartment, Golde continues to pick up steam as the superfood shop promoting self-care for all.
Not only have they carved out a niche fusing inner + outer health ahead of the wellness market catching on, but their social media engagement and retail expansion reinforce demand. Sephora shoppers praise the brand’s straightforward approach to ingredients they can trust. No pseudoscience or sketchy additives in sight!
Factor in overwhelmingly positive reviews from normal people actually noticing brighter, balanced skin and increased energy along with Golde’s big picture mission aligned with my values and this brand earns my stamp of approval.
While I hope to see more affordable price points and scent options emerge as Golde grows, they deliver proof that caring for yourself can be simplified. No luxury products or intense regimens required!
For the combination of ethical business practices, real results and an effortless ritual-based approach to wellbeing, Golde presents a breath of fresh superfood air into the wellness space. I‘d say the unique formulas brimming with skin-loving ingredients make the splurge worthwhile.
How to Save on Golde
Because let’s face it…Golde lands on the pricier side of things. But never fear! I discovered some stellar ways to save:
- Enjoy 15% off first orders by subscribing to emails
- Take 10% off every order with auto-delivery subscriptions
- Buy kits and bundles (like the mask + latte duo) for built-in discounts
- Exclusive GoldeLoyal Offer: Score a FREE Turmeric Latte with $100+ purchase!
Deals this good help offset the premium cost. Sign me up for superfood savings please!
Where to Buy
Once only available direct from Golde’s site, you can now shop top products at trendy retailers like Revolve, Detox Market and even Nikki Tutorial’s glam store Nimya Beauty.
Golde can also be purchased in-store at Cosbar salons and clean beauty boutiques including Credo and Follain.
I love when buzzy brands offered direct expand into famous stores making the hype accessible to more people. So keep an eye out next time you pop into Sephora or Bluemercury!
The Final Takeaway
Hopefully this comprehensive review helped explain what makes rising superfood star Golde so special. They may still be small, but five short years in, the brand already proves shortcuts to wellness don’t necessitate deprivation or difficulty.
Thanks to a focused product range powered by high quality ingredients rather than filler, taking care of your skin, immunity and beyond can feel downright enjoyable.
While Golde likely won’t replace daily green juice devotees and vitamin lovers demanding intense regimens, their effortless ritual-based approach broadens the definition of wellness. Opting for a superfood face mask here, an anti-inflammatory turmeric latte there and suddenly self-care becomes more inviting than intimidating!
So if the idea of sipping lavish golden lattes and smoothing on powerhouse antioxidant masks sounds like your cup of wellness tea, head to Golde.co to get acquainted with a brand prioritizing self-care for all. Just promise me you’ll save me a Papaya Mask when they sell out again 😉
Hope you enjoyed this comprehensive review! Feel free to browse my blog for other brand break-downs, wellness tips and clean beauty secrets.
XO, Alyssa the Skincare Junkie
