How Much is a Twitch Sub Worth in 2025?

On average, Twitch streamers make between $2.50-$12.50 per paid subscription on their channel. The exact amount depends on the tier level of the sub. Let‘s take a deeper look at how Twitch subscriptions work and how much revenue they generate.

Twitch Subscription Basics

A Twitch subscription is a monthly recurring payment from a viewer to a streamer. There are three subscription tiers:

• Tier 1 – $4.99 per month
• Tier 2 – $9.99 per month
• Tier 3 – $24.99 per month

Subscriptions provide benefits to the subscriber like ad-free viewing and access to custom emotes. But they also serve as a way to provide direct financial support to the streamer.

The Revenue Split

For each subscription, the revenue is split between Twitch and the streamer.

• Tier 1 – Streamer gets $2.49, Twitch gets $2.50
• Tier 2 – Streamer gets $4.99, Twitch gets $5.00
• Tier 3 – Streamer gets $12.49, Twitch gets $12.50

So the streamer earns approximately 50% of each sub amount.

How Sub Money Compares to Bits and Ad Revenue

Subscriptions are one of the main ways streamers monetize their channels, along with cheers (bits), and advertisements.

Of these, subscriptions earn streamers the most per unit. For example:

• 1 Tier 1 sub = $2.49 to streamer
• 100 Bits cheered = $1.00 to streamer
• 1,000 Ad impressions = Approximately $2-5 to streamer

This shows why growing a loyal sub base is highly lucrative for streamers. Each sub nets significantly more than equivalent bits or ad views.

Top Streamers Can Earn Six Figures from Subs

For top streamers with tens of thousands of subscribers, the subscription payouts quickly add up.

According to public data from TwitchTracker, here are some top sub earners:

As you can see, at the top end, subscriptions can result in 6-figure monthly payouts even after Twitch‘s cut.

A Case Study of a Mid-Tier Streamer

But what about more mid-level streamers who are still growing their audience? Let‘s look at a real example.

Zizaran is a full-time PoE streamer with around 3,300 active subscribers. Assuming most are Tier 1 subs, he would earn approximately:

• 3,300 subs x $2.49 per sub = $8,217 per month from subs

Factoring in his other revenue like bits and donations, Zizaran likely makes around $10k-$15k per month full-time as a streamer.

This goes to show the earning potential once you can grow a consistent subscriber following in the thousands.

Turning Occasional Viewers Into Subscribers

For new streamers, the goal is converting viewers into loyal, paying subscribers. Here are some tips:

• Provide value and entertaining content that keeps viewers coming back
• Engage with chat to build personal connections with fans
• Offer channel perks like sub-only Discord access or events
• Remind viewers occasionally about subbing without pressuring
• Feature differentsubs and new sub streaks on stream
• Thank new subs and reward gifts subs to incentivize more

If you can cultivate true fans of your stream, subscriptions will grow over time. Patience and persistence are key.

Scaling Up Earnings Long-Term as a Streamer

For new streamers starting out, subscriptions provide one of the best opportunities to earn reliable monthly income over the long-term. Some paths to scaling earnings include:

• Growing your viewership and community to convert more to subscribers
• Moving viewers up to higher tier 2/3 subscriptions
• Getting viewers to gift more paid subs to the community
• Providing more value to retain subscribers month after month

By combining subscriptions with other monetization methods, popular streamers can make a very healthy living. While results depend heavily on gaining a large audience, focusing on subscriptions helps maximize your long-term revenue potential.