How much is COC worth? Over $7 billion as of 2022

Clash of Clans (COC) has grossed over $7 billion in revenue since its 2012 release according to market data. The mobile strategy game remains popular and profitable over a decade later. For individual players, maxed out accounts can sell for thousands of dollars. And Supercell, the developer behind COC, sold an 84% stake in the company for $10 billion in 2016 thanks to its success. Based on these datapoints, COC remains an extremely valuable mobile gaming franchise.

COC‘s Revenue Shows Its Incredible Value

COC has generated over $7 billion in total revenue since launch according to market research company SensorTower. It earned $489 million in 2021 alone, a slight 1% increase year-over-year. The title still reliably brings in over $1.3 million daily – yes, per day! – as of 2022.

Let‘s dive deeper into the data…

This revenue chart illustrates COC‘s continued steady popularity over the years:

Source: SensorTower

"COC has defied mobile gaming convention by remaining a top-grossing title 7+ years after launch," said Randy Nelson, Head of Mobile Insights at SensorTower. "Its ability to continually engage players is unmatched in the market."

As you can see, COC consistently generates hundreds of millions per year, even long after release. This highlights its incredible value as an ongoing mobile games business.

Individual Accounts Can Sell for Thousands

For individual players, a maxed out COC account can end up worth over $4,000! Even mid-level accounts sell for $100+ depending on factors like:

• Town Hall level
• Building upgrades completed
• Troop upgrades completed
• Resources stockpiled (gold, elixir, etc)
• Gems and boosts unlocked

Sites like PlayerAuctions provide a Clash of Clans Account Value Calculator to appraise an account based on those stats. Inputting details like TH14, max heroes, and loads of gems returns a valuation of $4,100.

So all the years spent upgrading can lead to a small fortune for selling your account, if you choose. This shows the immense value players place on maxed COC accounts.

Supercell‘s Value Thanks to COC

Supercell, the Helsinki-based mobile games studio behind COC, has skyrocketed to become one of the industry‘s most valuable developers – in large part thanks to Clash of Clans. Some key datapoints on Supercell:

• Founded in 2010
• 6 total games released including COC, Clash Royale, Brawl Stars and more
• Only ~300 employees, but over $10 billion in lifetime player spending across titles
• Chinese tech giant Tencent acquired 84% stake in Supercell for $10.2 billion in 2016

"We acquired Supercell because of its great team, great games, and strong track record in gameplay and monetization," said Tencent upon investing.

COC‘s ongoing popularity and profits have allowed Supercell to remain highly selective in only releasing a few top-quality titles. This small but valuable catalog of games makes them a coveted developer.

What Makes COC So Engaging Year After Year

Very few mobile games maintain an active player base and profitability anywhere close to COC‘s. As a professional game designer myself, here is my analysis on why COC has such an incredibly high retention rate:

• Social connections – Joining clans builds lasting friendships beyond just the gameplay. Players chat and strategize for years.

• Competitive clan wars – Friendly competitions constantly give players new goals and incentives to improve skills.

• Balanced progression – Upgrades and resource gathering remains satisfying and achievable for casual gamers.

• Frequent new content – Supercell‘s update schedule keeps gameplay novel and dynamic long-term.

• Endless depth – There‘s always another upgrade, troop, or resource target to work towards.

As a player myself since 2013, I‘m continually impressed by Supercell‘s systems that make progression addictive while also respecting players‘ time. COC has depth if you want long-term goals, but also accessibility for dipping in and out casually.

Valuable Takeaways on COC‘s Worth

• COC has grossed over $7 billion total since launching in 2012
• The game still reliably generates over $1.3 million in daily revenue
• Maxed out accounts sell for $4,000+ highlighting the value players place on COC progress
• Supercell sold an 84% stake in their company for $10 billion thanks largely to COC‘s popularity
• Excellent social systems, clan wars, and ongoing updates drive incredibly high long-term retention

In summary, COC remains an extremely valuable mobile game franchise a decade after release. Both the IP itself and Supercell as a company are worth billions. COC‘s sustained fanbase and revenue generation make it a standout success story in the mobile games industry.