The Ultimate Guide to Incogmeato
Incogmeato burst onto the plant-based scene in 2019 with a sizzling lineup of meatless beef, chicken, and pork. Backed by food giant Kellogg‘s, this new brand shook up the fake meat world with its shockingly realistic textures and flavors.
But is Incogmeato all its cracked up to be? In this ultimate guide, we‘ll uncover everything you need to know. You‘ll get the nitty gritty details on ingredients, sourcing, nutrition and more. Plus, we talk to real-life Incogmeato eaters to get their brutally honest takes.
An Inside Look at Incogmeato Operations
Incogmeato runs its manufacturing facility in Zanesville, Ohio alongside its sister brand MorningStar Farms. As an offshoot brand, Incogmeato sticks to what Kellogg‘s does best – cranking out tasty, convenient meat substitutes for the masses.
But Incogmeato takes things up a notch from veggie burgers by zeroing in on that meaty texture. Its products utilize a proprietary mixing and heating process that aligns plant proteins in beefy fibrous strands.
Curious about what goes into that process? Here‘s the low-down on Incogmeato‘s ingredients…
Main ingredients: Water, soy protein concentrate, coconut oil
Binders and textures: Potato starch, yeast extract
Flavors and colors: Beet juice and paprika extracts
Nutrition: Vitamins and minerals
Now let‘s see how these ingredients transform into shockingly meaty menus…
Incogmeato Product Range
Incogmeato‘s product selection includes ready-to-cook products like burger patties, sausages, nuggets and tenders. Across the beef, pork and chicken alternatives, shoppers can expect the same realistically meaty experience.
Here‘s a closer look at some of the most popular picks:
Beef
The star of the show is no doubt the Incogmeato Burger Patties…
[image]These quarter-pounders promise big, beefy flavor from beets and yeast extracts. With 20 grams of protein per patty, they pack a hearty, meaty punch. Customers describe "juicy and tender" texture with "backyard BBQ flavor".
The brand also offers Incogmeato Ground for dishes like tacos or bolognese sauce. Reviewers say it "looks, feels and tastes like ground beef” with a “tender and slightly crispy crust” when cooked.
Pork
Incogmeato Italian Sausage, made with paprika and fennel, boasts an “amazing texture” that “bites through with a satisfying snap” according to one fan. The breakfast sausage links also earn rave reviews for taste, especially smothered in maple syrup. Both pack 10 grams of protein per link.
Chicken
For chicken lovers, Incogmeato offers both Nuggets and Tenders…
The nuggets mimic “the perfect crunchy outside” while delivering “tender, juicy meat” on the inside. Meanwhile, the tenders feature “the stringy texture of chicken” with “crispy batter” for “the perfect party food” per one customer.
[Incogmeato product summary table]Now that your mouth is watering over the possibilities, let‘s see how Incogmeato stacks up to the competition…
How Incogmeato Compares: Beyond vs Impossible
Incogmeato goes toe-to-toe with two plant-based heavy hitters – Beyond Meat and Impossible Foods. How do the three brands compare on ingredients, sustainability and – most importantly – taste?
Ingredients
Ingredients-wise, Incogmeato keeps things simple with fewer highly processed additives. It relies more on whole food extracts for flavor and color.
Beyond uses pea protein rather than soy. But with over 20 ingredients like methylcellulose and maltodextrin, it earns lower marks for clean eating.
Impossible also skips soy, instead harnessing heme from soy plants to replicate blood. But its 20+ additives put it on par with Beyond.
[Ingredient comparison table]For clean eating, Incogmeato wins hands-down. But what about the environmental impact?
Sustainability
Research shows Incogmeato has the lowest carbon footprint of the three. As a soy-based product sourced from Kellogg‘s regional facilities, it boasts LOCAL and ORGANIC soy sources with a SMALLER carbon footprint than Beyond or Impossible proteins that rely MORE HEAVILY on processing and transport. IncogMeato also uses largely recyclable packaging including cardboard and aluminum.
For environmental impact, Incogmeato is the most sustainable choice. But what matters most is taste…
Taste and Texture
In head-to-head comparisons, Incogmeato rates on par or better for realistic meaty texture and flavor. Its strategic mix of fats, binders and plant proteins replicate both the juicy tenderness and fat-like richness of beef. Enthusiastic comments include:
- "Most tender and beefy plant burger I‘ve tried yet!"
- "I fed these patties to my boyfriend and didn‘t tell him they were vegan. He couldn‘t believe it!”
Reviewers particularly praise Incogmeato for its chicken with realistic stringy texture and crispy coating. Its pork also draws positive feedback over competitor sausage links.
So whether you prioritize ingredients, sustainability or taste, Incogmeato checks all the right boxes. Next let‘s explore how to enjoy it…
How To Enjoy Incogmeato At Home
Incogmeato keeps prep blissfully simple. As ready-to-cook products, you can use these plant meats just like the traditional version.
Burgers can be grilled, pan fried or baked. They‘ll take on crispy char marks and release savory juices just like beef. Tip: Let them rest 3 minutes before serving.
[Incogmeato burger cooking gif]Sausage links cook up best in a hot skillet or on the barbecue. Tip: Pierce with a fork first for extra crispy edges.
Nuggets and Tenders achieve crispy perfection baked in the oven. For ultimate crunch, finish by pan frying in oil after baking.
And don‘t stop at solo servings. Incogmeato makes the ultimate crowd-pleaser for parties, potlucks and family dinners. Its realistic taste and texture helps sell skeptical meat eaters.
Serve nuggets buffalo wing style with ranch dressing and hot sauce. Pile sausage and peppers on hoagie rolls for satisfying subs. For a fab finger food spread, offer an assortment of tenders, nuggets and sausage bites.
[Incogmeato party tablescape]And for a super-simple, weeknight winner, stir Incogmeato Ground Beef into tomato sauce for programs-in-seconds spaghetti bolognese.
[Incogmeato bolognese recipe]So now you‘ve got the full scoop on Incogmeato. From sustainability to taste tests, we‘ve covered it all in this definitive guide. So grab a pack at your local grocery store and fire up the grill. Just beware – once you bite into that juicy burger or crispy nugget, you may never look at meat the same way again!
Frequently Asked Questions
Is Incogmeato gluten-free?
Yes! All Incogmeato products are certified gluten-free.
Is Incogmeato soy-free?
No, Incogmeato products contain soy protein. For a soy-free option try Beyond Meat.
Is Incogmeato available nationwide?
Incogmeato is rolling out across grocery stores in the continental USA. Check major chains like Safeway, Kroger and Target.
What is the shelf life?
Unopened packages last 4-6 months in the freezer. Thaw 12-24 hrs before using.
Can I return Incogmeato products?
As a perishable good, Incogmeato does not accept returns. If you have an issue with a damaged or expired product, notify the retailer.
How do I contact Incogmeato?
Reach the customer service team:
- By phone M-F 9am-6pm ET: 1-800-962-1413
- By mail: Kellogg‘s Consumer Affairs, P.O. Box CAMB, Battle Creek, MI 49016
What retailers sell Incogmeato?
Major national retailers include Albertsons, Safeway, Kroger, Weis, Hy-Vee and Price Chopper. Use the store locator to find a location near you.
Does Incogmeato offer any discounts?
As part of the Kellog‘s family of brands, you can earn and redeem points through Kellogg’s rewards program. Sign up to access exclusive discounts and offers.
What‘s next from Incogmeato?
Keep an eye out for expanded chicken offerings like breaded cutlets, plus breakfast sausage and bacon. Subscribe for updates on new products.
