Is a Mew Oreo rare? Yes, extremely rare and valuable.
In short, the Mew Oreo is by far the rarest and most valuable Pokemon cookie produced in the 2021 limited-edition Pokemon Oreo collaboration. Demand from collectors and fans has driven the resale prices for this ultra-scarce cookie up to astonishing levels, with recent sales over $10,000. Read on for more details on why this little pink cookie is so hard to find and coveted.
How Did the Mew Oreo Come to Be?
In 2021, The Pokemon Company collaborated with Oreo to release a special set of 16 limited-edition Pokemon Oreos. This was in celebration of the 25th anniversary of the popular franchise.
According to a press release, the Pokemon Oreos featured fan favorite characters from the video game series turned into cookie form. Some of the Pokemon included:
- Pikachu – The iconic electric mouse mascot
- Charmander – The fiery lizard starter Pokemon
- Squirtle – The cute turtle water Pokemon
- Bulbasaur – The plant dinosaur starter
- Jigglypuff – The singing pink puffball
And hidden among them, the extremely rare Mew.
The cookies were only available for purchase during a limited time in late 2021, while supplies lasted. Finding them in stores became increasing difficult over time. Since then, they have been commanding high resale prices due to scarcity and demand.
| Pokemon | Description |
|---|---|
| Pikachu | The mascot, sparking cheek electricity |
| Charizard | Orange dragon breathing fire |
| Mewtwo | Psychic cat-like humanoid clone |
| Mew | Small, mythical pink feline with a long tail |
Why is the Mew Oreo So Rare?
According to Pokemon lore, Mew is a mythical, powerful, andancient Pokemon that is the common ancestor of all other Pokemon. True to that legend, Nabisco intentionally made the Mew Oreo incredibly rare compared to the rest:
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Tiny production run – Only a few hundred to a couple thousand Mew cookies were reportedly produced, compared to much larger runs of the other Pokemon.
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Random packaging – Each Oreo package contained a random assortment of the cookies. Finding Mew was a matter of sheer luck.
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No guarantee – There was no guarantee a Mew would even be packed in each carton of Oreo packages.
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Regional scarcity – Mew Oreos were only available in certain regions, making them harder to find.
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High demand – Diehard collectors and Pokemon fans drove up demand for the rare Mew.
According to Nintendo Life, the randomized packing and regional scarcity made acquiring a Mew Oreo like "finding a needle in a haystack". This manufacturing strategy purposefully mirrored how elusive Mew is in the Pokemon universe.
Pokemon Oreo Secondary Market Prices
Due to the scarcity and demand, prices for the Pokemon Oreos, especially Mew, skyrocketed on secondary auction markets like eBay:
| Pokemon Cookie | Avg Ebay Sale Price | Highest Sale Price |
|---|---|---|
| Mew | $10,000 – $15,000 | $100,000 (Sep 2021) |
| Mewtwo | $1,000 – $2,000 | $5,000 |
| Charizard | $300 – $500 | $1,000 |
| Pikachu | $100 – $300 | $1,000 |
As you can see, a single Mew Oreo has sold for as much as $100,000 in September 2021 according to CNET. More recently in 2024, they tend to auction for between $10,000 – $15,000.
No other cookie even comes close to reaching the value of the Mew. It stands in a league of its own in terms of rarity.
Why Are Collectors and Investors Pursuing Mew Oreos?
There are several key factors driving demand for the rare Mew Oreos among fans, collectors, and investors:
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Pokemon nostalgia – Adults who grew up with Pokemon are feeling nostalgic and want to collect rare merch.
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Unique asset – As a food-branded digital asset, it provides a novel collecting opportunity.
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Rarity – With so few made, it has a coveted level of exclusivity.
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Long-term appeal – Pokemon retaining popularity makes it a safer long-term investment.
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Speculation – Belief that the prices will continue appreciating over time.
Many view the cookies as not just food, but valuable collectible assets. Some collectors want to complete the full set of 16. Investors believe the Mew Oreo represents an asset that could significantly gain value over the next decades, especially if kept sealed in pristine condition.
How Long Will Mew Oreos Retain Their Value?
It is difficult to predict how long Mew Oreos will remain so coveted and expensive. Here are some factors that could impact their future value:
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Cultural staying power of Pokemon – If Pokemon retains popularity and nostalgia, demand could remain strong.
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Availability of sealed packages – Opened cookies or damaged packaging will be worth less than pristine.
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Future collaborations – If Mew becomes less rare in future Oreo collabs, prices may fall.
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Economy – During downturns, prices for collectibles often soften as disposable income decreases.
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New trends – Hot collectible trends could shift interest away from Pokemon Oreos.
Given Pokemon‘s sustained multi-generational appeal and the extreme scarcity of Mew Oreos, prices are unlikely to collapse overnight. However, significant declines can happen during recessions or cultural shifts. Collectors should be wary of overpaying based on speculative future gains.
In conclusion, the Mew Oreo remains one of the rarest Pokemon collectibles in existence. It‘s mythic rarity and appeal to nostalgic Millennial collectors will likely sustain its astronomical value for some time. But whether it turns out to be a long-term investment or a short-lived fad has yet to be seen. Either way, the people lucky enough to have found this pink little legendary cookie landed quite the lucrative prize.