# Is Panera Italian or French?

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- Published: 2023-10-30
- Author: Lillie Gabler
- Categories: [Tips](https://33rdsquare.com/category/home/tips/)

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Is Panera Italian or French? Tracing the Origins and Evolution of America‘s Favorite Bakery-Cafe

Hey there! As a seasoned home improvement expert who loves good food, I’m excited to take you on a journey into Panera Bread’s origins. Whether you’re a diehard Panera fan or just enjoy a tasty sandwich now and then, I think you’ll find this background on one of America’s favorite eateries pretty fascinating.

In this comprehensive guide just for you, we’ll uncover:

 The founders and original vision behind Panera’s concept How the St. Louis Bread Company became the Panera we know today The menu’s inspirations from Italian and French cuisine Fun facts about Panera’s nationwide growth Financial data on the company’s expansion Who owns Panera now How much it costs to open a franchise

My goal is to provide you with all the details and insider knowledge that I’ve gathered as a seasoned home improvement pro and avid Panera goer. Let’s start this tasty journey!

## The Humble Beginnings of Au Bon Pain and St. Louis Bread Company

Way back in 1981, Panera got its start under a different name – Au Bon Pain Co., founded by business partners Louis Kane and Ron Shaich in Boston. The French name meaning “place of good bread” set the tone for an authentic bakery using Old World techniques to create crusty, European-style loaves.

Between 1981 to 1991, Au Bon Pain expanded quickly to over 200 locations as Americans took a liking to the cafe‘s fresh-baked bread, pastries, soups and sandwiches. But Kane and Shaich saw even more potential in another chain they had acquired – St. Louis Bread Company.

Founded in 1983, the St. Louis Bread Company had 20 bakery-cafes in the metro area. The neighborhood-friendly stores with exposed brick walls and comfy furniture had a homegrown vibe unlike Au Bon Pain. In 1993, Kane and Shaich merged the businesses under the Au Bon Pain name.

### Shifting Focus to St. Louis Bread Company

In the mid-1990s, the leadership recognized that the St. Louis Bread Company concept had greater growth potential than Au Bon Pain. In 1997, the parent company was rebranded as St. Louis Bread Company. By 1999, all Au Bon Pain locations had been closed or converted to replicate the St. Louis model.

According to Ron Shaich, the St. Louis Bread Company format better embodied their mission:

> “From the beginning, the vision was to create specialty bakery-cafes focusing on quality ingredients, handcrafted bread and an authentic experience. St. Louis Bread Company allowed us to realize that vision.”

With the concept solidified, St. Louis Bread Company was ready to expand beyond its Midwest roots. But first, it needed a more national brand identity.

## From St. Louis Bread Company to Panera Bread

In the early 2000s, St. Louis Bread Company sought to update its name and identity to support a larger nationwide expansion.

The company wanted a name that would communicate the menu’s fresh bread, specialty coffees and expanded offerings. According to Ron Shaich:

> “We needed a name to reflect our passion for serving fresh, wholesome food in a warm and welcoming environment. Panera said it all.”

In May 1999, the company announced it would be renamed Panera Bread, with a concept centered around freshly baked artisan bread. The new name tied to the menu composed of breads, bagels, pastries and café beverages.

### The Meaning Behind the Panera Name

The name “Panera” derives from the Spanish and Portuguese word for “bread basket” – “panera”. With its new identity, Panera Bread was ready to win over the nation through the universal appeal of tasty, rustic bread.

By summer 1999, St. Louis Bread Company officially transitioned to Panera Bread. With an updated brand and vision, Panera set its sights on expanding nationwide.

## Panera’s Menu – Inspired by Italian and French Cuisine

Panera’s menu incorporates influences from fresh Italian fare and classic French cuisine, while still having its own unique style. Here are some of the Italian-inspired items that give Panera its tasty flair:

 Paninis on crispy Italian bread with different meat, cheese and vegetable combinations Hearty pastas like rich Mac & Cheese and satisfying pasta bowls Fresh salads topped with mozzarella, salami and zesty Italian vinaigrettes Flatbread pizzas baked on herb-infused focaccia dough

The French cuisine shines through in Panera signature items like:

 Baskets of crusty, fresh-baked baguettes and croissants Lattes, espressos and fruit tarts at the in-house cafe The classic French Onion soup made with sherry, onions and broth Greens and grain bowls with quinoa, kale and light citrus vinaigrettes

Beyond these European influences, Panera also features some tasty all-American fare. Guest favorites include:

 Hearty broccoli cheddar and creamy tomato soups Smoked turkey paninis piled high with cheese and produce Greek salads with chicken, feta, pepperoncini and pita chips Decadent cinnamon rolls and bagels loaded with cream cheese

With diverse offerings from sandwiches to pastries to grain bowls, the menu has broad appeal while staying rooted in fresh, high-quality ingredients.

## Fast Facts About Panera’s Nationwide Growth

Since its inception in 1987, Panera has grown from a single bakery-cafe to a coast-to-coast chain with over 2,000 locations. Here are some fast facts about how Panera baked up success:

 By 1997, there were 140 St. Louis Bread Company locations primarily in the Midwest and along the East Coast. Panera opened its 1,000th location in 2006 in Gurnee, Illinois. In 2008, Panera expanded internationally, opening cafes in Ontario and British Columbia, Canada. Panera operates 44 bakery-cafes on hospital campuses to bring better food to patients, staff and visitors. With over 400 stores, California has the most Panera locations of any state. Panera employs over 50,000 associates nationwide, including 10,000 delivery drivers. In 2021, Panera’s 2,100+ bakery-cafes served nearly 600 million guests. Last year, Panera generated over $6 billion in systemwide sales revenue.

Through strategic expansion, Panera now spans 49 states and many major regions of Canada. And it continues growing its nationwide footprint daily.

### Annual Sales Growth

Panera has seen remarkable systemwide sales growth over the past decade, from $3.5 billion in 2012 to over $6 billion in 2021.

| Year | Systemwide Sales |
| --- | --- |
| 2012 | $3.5 billion |
| 2016 | $4.8 billion |
| 2019 | $5.9 billion |
| 2021 | $6.1 billion |

This steady upwards trajectory shows Panera’s continued popularity and strong performance, even amidst economic fluctuations.

## Panera’s Ownership: From Public Company to Private Equity

For over 25 years, Panera Bread was publicly traded on the NASDAQ stock exchange. But in April 2017, European private equity firm JAB Holding Company purchased Panera for $7.5 billion.

JAB has snapped up several familiar food brands, including Keurig Dr Pepper, Pret A Manger and Krispy Kreme Doughnuts. Under new private ownership, Panera aimed to enhance technology and digital ordering while preserving its fresh, clean menu.

According to industry experts, Panera was an appealing acquisition target because it combined fast service with premium ingredients. This established brand had room to implement operational changes without compromising quality.

### Growth Under JAB

Since being acquired by JAB in 2017, Panera has:

 Grown delivery services to reach 60% of locations Increased digital orders to over 40% of transactions Opened smaller pickup and delivery-focused cafes Launched grocery items to sell high-demand pantry products

Despite ownership changes, Panera appears positioned for lasting success through constant innovation.

## So How Much Does It Cost to Open a Panera Franchise?

As Panera continues expanding nationwide, many entrepreneurs and investors consider purchasing a franchise location. Let’s break down the typical costs:

 Franchise Fee – $35,000 Real Estate and Construction – $1.3M to $2.1M Equipment and Signage – $225,000 to $350,000 Opening Inventory and Training – $125,000 to $175,000 Additional Working Capital – $750,000

The total investment ranges from approximately $1.5 million to $3.5 million. Franchisees must also maintain minimum liquid capital reserves.

While the upfront franchise cost is significant, Panera provides training and support to set up new cafes. With strong brand recognition and devoted customers, it’s an attractive business model for many franchise investors.

### Qualifications to Own a Panera Franchise

To qualify for a Panera franchise, candidates typically need:

 Multi-unit restaurant ownership experience A minimum net worth of $5 million At least $750,000 in liquid assets

The company looks for partners able to open multiple units and properly train staff. With optimal qualifications and capital, franchisees are well-equipped for success.

## Panera’s Signature Bread-Baking Process

One reason people love Panera is the freshly baked bread. Each cafe employs trained bakers who craft bread daily from scratch. Here’s an inside look at how Panera bread comes to life:

 Breads are made with minimal ingredients – flour, water, sea salt and molasses. After mixing and proofing, dough is hand-scored and racked before baking. Breads bake directly on lava stones in steam-injected deck ovens. Temperature and humidity are regulated to achieve perfect crust and crumb. Breads are tracked and timed, sitting no more than a few hours before service.

This careful process lets Panera serve up over 20 varieties of bread every day. From Asiago cheese loaves to pumpkin bagels to raisin pecan batards, the options are endless!

Panera’s onsite baking sets them apart from many other chains. Customers can taste the wholesome, handcrafted difference in every bite.

## Meet Niren Chaudhary – Panera’s Current CEO

Guiding Panera through its next chapter is CEO Niren Chaudhary. He took the helm in 2019 after serving as CEO of Krispy Kreme Doughnuts.

Chaudhary’s goals for Panera include:

 Enhancing Panera’s digitalordering capabilities Expanding off-premise dining through delivery Opening more small-format Panera locations focused on to-go ordering Extending Panera into new spaces like colleges, airports and hospitals

With decades of experience at leading food companies including Yum! Brands, Chaudhary seems well-suited to shepherd Panera’s evolution while preserving its essence.

### Niren Chaudhary’s Career Highlights:

 President, Krispy Kreme – 2016 to 2018 Global Chief Marketing Officer, Yum! Brands – 2012 to 2016 Various Executive Roles, KFC, Pizza Hut, Taco Bell – 2000 to 2012 Marketing & Strategy, Procter & Gamble – Early Career

As a seasoned executive, Chaudhary brings valuable expertise in digital, marketing, branding and operations.

## The Story Behind Your Favorite Bakery-Cafe

Well, I hope you enjoyed getting an insider’s view into Panera Bread! It’s pretty cool seeing how a single bakery back in 1987 grew into a dining destination with over 2,000 locations nationwide. While Panera has evolved over the years, it stays rooted in the same ideals – serving up fresh, wholesome food in an inviting atmosphere.

The next time you stop in Panera for a bite, I bet you’ll appreciate your meal even more knowing the rich story behind this iconic brand. Let me know if you want to dig into the history of any other favorite restaurants of yours! I’m always happy to research and share fun food facts.

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