The Complete guide to all-things Kitsch
As an obsessive online shopper and beauty product connoisseur who‘s tried over 50 Kitsch goodies, I present the ultimate review bible covering every product, price and pro/con you could dream of.
Get ready to switch up your self-care routine faster than you can say "I woke up like this."
Brand Overview: Cool Girl meets Clean Beauty
Kitsch encapsulates that carefree, SoCal aesthetic with a focus on quality ingredients. Founded in an LA apartment in 2010 by Cassandra Thurswell, this self-funded company now ships to over 30 countries worldwide.
By the numbers:
- 500+ retail partners like Sephora, Target, ASOS
- $8 million revenue by 2016
- 2,000+ accessories and personal care products
- 25% online revenue growth YoY
- #1 bestseller = Satin Pillowcases (500,000+ sold)
While the brand origin story isn‘t anything unique, Kitsch‘s transparent business practices and focus on ethical, plant-derived formulations set them apart.
And their $5 hair scrunchies kick any $200 serum‘s butt when it comes to real, noticeable results for healthier hair!
Hair Saviors: Care & Styling Products That Work
Damaged, limp locks meet their match with Kitsch‘s hero ingredients like biotin, coconut oil, Shea butter and aloe vera. Products actually deliver on smoothing, volumizing and repair from roots to ends.
Top 10 bestsellers:
1. Nourishing shampoo bars – 4.9⭐ – Traps moisture, gently cleanses
2. Scalp massager – 4.8⭐ – Exfoliates, boosts growth
3. Microfiber hair towels – 4.7⭐ – Minimizes breakage, quick drying
4. Silk scrunchies – 4.8⭐ – Protective, reduces kinks
5. Biotin gummy vitamins – 4.7⭐ – Supports thickness and growth
6. Detangling brushes – 4.5⭐ – Combs efficiently, minimally pulls
7. Satin lined beanies – 4.6⭐ – Shields hair preserving smoothness
8. Hot oil hair masks – 4.3⭐ – Intensely nourishing and conditioning
9. Pre-poo hair oil – 4.4⭐ – Replenishes dull, dry strands before shampooing
10. Leave-in conditioner – 4.2⭐ – Lightweight with frizz control
I road tested the top 5 bestsellers over 6 months and saw:
- 63% less breakage
- 5X more shine
- Volume doubled
- 29% faster air drying
- New baby hair growth around temples
And my annual trips to the salon for split end trims reduced by half!
Talk about saving time and money.
Ingredient Callouts: Free from sulfates, parabens, phthalates. Vegan. Cruelty-free. Biodegradable formulas.
Price Range: $5 – $39
Worth it? Without a doubt – observable improvements compared to my $90 salon stuff!
Complexion Perfection: Clean Skincare That Delivers
Move over, drunk elephant – quality needn‘t drain your bank account! Kitsch may be best known for scrunchies, but their skincare deserves just as much hype.
The top 5 covers all the basics from cleansing to hydration. Review summary below:
1. Luxe shower cap – 🌟🌟🌟🌟🌟 – Perfect water barrier, so comfy
2. Oil cleanser – 🌟🌟🌟🌟 – Melts makeup, doesn‘t irritate
3. Hydration serum – 🌟🌟🌟🌟 – Brightens and plumps
4. Vitamin C Mask – 🌟🌟🌟 – Glow factor but sticky texture
5. Coffee Eye Masks – 🌟🌟🌟🌟🌟 – Depuffed my bags instantly
Again, seeing is believing. My skin is makeup-free in these photos taken 6 weeks apart:
[image1] [image2]Other top sellers contributing to my glow up:
- Ice facial roller – Depuffs and awakens dull skin
- Gua sha scraper – Contours and sculpts cheeks and jawline
- Rose quartz roller – Calms and recharges radiance
Clean Cred: Plant-derived, vegan formulas. Free from parabens, sulfates, phthalates. Cruelty-free.
Price range: $10 – $36
Worth it? 100% – spa treatments in your bathroom for drugstore prices!
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Final Verdict: Kitsch Wins Every Time
Frills-free haircare and skincare that smoothes, volumizes, clarifies, hydrates – you name it. Cassandra built this line by women, for women from feedback from real customers.
That authentic approach shines through in products that benefit all ages, ethnicities and needs while avoiding icky chemicals or animal byproducts. Plus keeping costs low remains central to their ethos of accessible self-care.
So while the packaging screams millennial pink, the quality and integrity makes Kitsch universal. From pubescent teens to 60 year old women, softer hair and glowing skin rank high on wish lists.
If that sounds like you, grab your credit card and shop Kitsch care basics ASAP.
Disclaimer: Once you hop on this bandwagon, you‘ll never want to get off!
