Metricool Review 2025/2024: Pricing, Pros & Cons, Features, And More

Welcome to our updated Metricool review for 2024/2024. Metricool is an all-in-one social media management platform designed to help you easily track, analyze, publish, and manage your social media presence across channels.

In this comprehensive review, we‘ll provide an in-depth look at Metricool‘s core features and capabilities, pricing plans, pros and cons, and how it compares to leading alternatives like Sendible, Iconosquare, and Pallyy. Whether you‘re a social media manager, small business owner, or marketing agency, read on to see if Metricool is the right fit for your needs.

What is Metricool?

Founded in 2016 in Spain, Metricool aims to be an intuitive yet powerful platform to unify your social media efforts into one centralized dashboard. The software is trusted by over one million users globally including both small businesses and enterprise brands like McDonald‘s, Warner Music Group, and more.

With Metricool, key features include:

Social media analytics and reporting
Content planning and publishing
Inbox for managing messages and comments
Competitor benchmarking
Account management for teams
Integrations with tools like Zapier and Canva

The platform supports prominent social networks like Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok. It‘s also optimized for mobile usage with iOS and Android apps available.

Core Features and Capabilities

Now let‘s explore Metricool‘s key features and functionality in more detail:

Social Media Analytics & Reporting

Metricool makes it easy to connect your social media accounts and view key analytics like followers, engagement, top content, etc. in one dashboard. You can benchmark performance over time with historical data dating back months or years.

Handy features include:

Real-time data – Instantly track mentions, comments,follower growth.
Customizable reports – Automated each month, exportable in PDF/PPT formats.
Hashtag tracking – Monitor campaign or event hashtag performance.
Exportable data – Download analytics across multiple file types.

Having rich social media analytics is invaluable for identifying what content resonates best with your audiences.

Content Planning & Publishing

Metricool also shines as an editorial calendar and social media publishing platform. The calendar view allows you to map out posts, videos, and other content weeks or months in advance.

Helpful planning and scheduling features include:

Multi-channel support – Schedule content across networks.
Collaboration – Assign posts to teammates.
Auto-publishing – Queue mass content uploads.
Image/video editing – Adjust visuals without leaving platform.

Whether managing a single Facebook page or multiple brand accounts across channels, Metricool gives you the flexibility and tools needed to keep streams of content flowing.

Inbox for Comment Moderation

One of Metricool‘s most popular features is the unified inbox for monitoring all your incoming comments, mentions, messages across social networks. This saves you from constantly switching between apps and accounts.

Within the inbox, you can:

Reply directly to comments
Assign messages to others
Filter by network, status, author

Having a centralized hub to connect with audiences and moderators is a huge time saver!

Competitor Benchmarking

To inform your own social strategy, Metricool lets you track up to 100 competitor profiles across networks like Facebook, Instagram, YouTube, Twitter, and more.

You can benchmark performance based on:

Follower growth
Engagement metrics
Top content
Hashtags and mentions

Monitoring your competitors gives you an at-a-glance view of rising trends in your niche that you can capitalize on in your own content.

Pricing Plans

Now let‘s take a look at Metricool‘s pricing plans and what‘s included at different tiers:

Free Plan

The free forever starter plan allows connecting 1 social media profile per network along with:

Content scheduling for 50 posts/month
3 months of social media analytics
AI writing assistant access

This is a nice limited option for solopreneurs getting started. But for more robust features, paid plans add more value.

Starter Plan

Starting at $18/month billed annually, notable upgrades in the Starter plan include:

Connect unlimited social profiles
Schedule up to 2,000 content pieces each month
100 competitor profiles for benchmarking
Unlimited historical analytics data

This is Metricool‘s most popular plan for early stage social media managers.

Advanced & Enterprise Plans

For larger teams and agencies, Metricool‘s Advanced ($45+/month) and Enterprise ($139+/month) plans add features like:

Support for more brands/social accounts
More content scheduling capacity each month
White labeled reporting
Expanded team controls

There are also helpful add-ons like the Hashtag Tracker starting at $9.99/day.

Overall, Metricool‘s pricing is very competitive particularly for SMBs compared to tools like Sprout Social. The free plan is generous, and paid tiers unlock more robust analytics, publishing, and team features.

Pros and Cons

Based on our hands-on testing and analysis, here are the key advantages and disadvantages we found with Metricool:

Pros

All-in-one platform – Consolidates multiple tools (analytics, publishing, inbox, etc.) into one
Generous free plan – Lets you deeply test capabilities without payment
Affordable paid plans – Packed with value priced below competitors
Great for SMBs – Lightweight yet powerful features for early stage teams

Cons

Steep learning curve – Dashboard can feel overwhelming initially
Reporting lacks customization – Options limit charts, branding
Limited video marketing tools – Unlike more video-centric platforms

Considering most weaknesses, Metricool rolls out frequent product updates and enhancements. So the platform is constantly evolving.

Alternatives to Consider

Metricool certainly isn‘t the only social media management tool available. Leading alternatives in 2024 include:

Sendible – Specializes in multi-user workflow for agencies
Sprout Social – Packed with collaborative and analytical features
Hootsuite – Equipped for heavy social advertising managers
Iconosquare – Shines specifically for visual platform content analytics
Buffer – Known for ease-of-use in scheduling social content

Choosing the right platform depends largely on your use case, budget, and types of functionality needed most. Smaller teams may find Metricool provides the best overall value and features. While larger brands often need more specialized tools.

Final Verdict

So, is Metricool worth using over other industry-leading social media platforms?

In our expert opinion – absolutely.

We find Metricool to be one of the most well-rounded management tools available; especially for solopreneurs, boutique agencies, and bootstrapped teams.

The dashboard neatly consolidates analytical, publishing, and collaboration functionality into one cost-effective solution. After some onboarding, it‘s also fairly intuitive and easy to use.

Considering regular platform enhancements and updates, we think Metricool has strong staying power for the long term too.

For growing social brands needing an affordable command center to reach audiences – we highly recommend giving Metricool‘s forever free or lower-cost paid plans a test drive.

The generous free offering makes it completely risk-free to try out and evaluate if it‘s the right fit.

So why not give it a shot today? Visit Metricool below to sign up for a new account:

Visit Metricool