The Complete Guide to MVMT Watches

Introduction

MVMT (pronounced "movement") watches exploded onto the watch scene in 2013 with a wildly successful Kickstarter campaign. Founded by college dropouts Jake Kassan and Kramer LaPlante, MVMT set out to disrupt the watch industry by offering fashionable and affordable timepieces directly to consumers.

The young founders struck a chord with millennials and MVMT took off, raking in over $6 million in revenue within its first two years. Since then, the brand has continued to expand into eyewear, bracelets, bags and other accessories.

But are MVMT‘s minimalist watches worth the hype? Read on for the complete lowdown on MVMT as I analyze in detail the brand‘s heritage, its full product range, manufacturing quality and transparency, and dive deep into customer reviews across multiple models.

History and Brand Overview

Jake and Kramer founded MVMT with zero experience in the watch or fashion world. Their goal was simple – offer millennials well-designed, high quality accessories at fair prices, cutting out the middlemen with direct-to-consumer sales.

This approach struck a chord with younger buyers and social media buzz around MVMT exploded. Youthful startups disrupting outdated industries tend to capture public imagination, securing MVMT‘s status as a trendy 21st century lifestyle brand.

Since their initial viral success, MVMT hasn‘t strayed from their fashion-forward roots…

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MVMT‘s Product Range

MVMT‘s offerings have expanded well beyond their original watches, encompassing a lifestyle brand blurring the lines across accessories.

Their core catalog features minimalist timepieces for both men and women, paired with easily interchangeable straps allowing buyers to customize styles. Beyond classic analog watches, MVMT also offers a popular chronograph quartz model.

In 2016, the brand expanded into the eyewear market with an affordable range of high quality sunglasses. Branded ‘shades by MVMT‘, styles mirror the sleek aesthetics of their signature watches. Materials include premium polycarbonate lenses with durable acetate frames.

More recently, MVMT unveiled a line of jewelry pieces and other accessories including bracelets, necklaces and phone cases. Made from stainless steel and leather, MVMT jewelry aims to complement their watches as part of full lifestyle ensembles.

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Manufacturing and Supply Chain Transparency

A common criticism of affordable fashion brands centers on ethics and transparency within their supply chains. Many rely on cheap offshore labor without ensuring safe working conditions or environmentally friendly practices. Does MVMT measure up when it comes to ethical sourcing?

Unfortunately, MVMT reveals little about their manufacturing partners or suppliers. Their products dominate social media feeds yet information is scarce around where items are actually produced. The company states that designs are led from their L.A. headquarters but fails to provide further specifics.

This lack of transparency stands at odds with MVMT‘s branding as an ethical, purpose-driven business. Without supply chain visibility, questions persist around fair labor practices and the use of sustainable materials. Buyers today expect deeper insight into production – an area where MVMT could look to improve.

Positively, none of MVMT‘s materials appear to source from conflict zones. Their leather and stainless steel pieces contain no gems, minerals or other materials which sometimes finance armed groups in developing nations.

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Detailed Watch Reviews

MVMT‘s core offering features a wide selection of fashionable yet affordable timepieces, catering to both men and women. Their website splits watches across various sub-collections:

MVMT Men‘s Watches

• Classics
• Chrono
• Revolver
• And more

MVMT Women‘s Watches

• Icon
• Collins
• Signature
• And more

I‘ve researched extensively across customer reviews, forums and watch enthusiast sites. Below covers detailed analysis on some of MVMT‘s 10 best selling models showcasing the performance and quality buyers can expect:

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• Summary if each model offers good value for money]

MVMT Watch Accessories

Beyond MVMT‘s expanding watch selection, part of their appeal lies in interchangeable bands allowing buyers to customize styles from their existing collection.

At just $20-30 per strap, swapping bands provides an affordable method to breathe new life into older models and tailor pieces to specific outfits and occasions. Materials range from premium leathers, stainless steel mesh, and NATO nylon straps in a variety of colors.

MVMT also offers unique watch cases letting owners properly store spare bands alongside their timepieces. By following simple sizing guides, bands and cases promise hassle-free mixing and matching.

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Sunglasses and Blue Light Glasses

Beyond wristwear and jewelry, MVMT diversified into eyewear in 2016 with the launch of their signature sunglasses collection. Styles mirror the sleek aesthetics of MVMT watches with handcrafted acetate frames and high quality lenses.

Frames come in rectangular, aviator and wayfarer shapes with lens options spanning mirrored, polarized and gradient. Materials feature a acetate crafted frames along with impact resistant polycarbonate lenses blocking 100% of UV rays.

More recently in 2019, MVMT moved into blue light blocking glasses to combat screen fatigue. Marketed as Everscroll, these smart glasses filter 40% of high energy blue-violet light emitted from phones, tablets and monitors.

By allowing visible light to pass through while selectively reducing blue light penetration, Everscroll glasses aim to ease eye strain, headaches and disrupted sleep patterns associated with extended tech usage.

Available with clear or slight yellow tinted lenses, Everscroll can be worn indoors without distorting colors, providing clearer vision during continuous computer work. Lenses come with or without optical power for those requiring prescriptions.

Overall MVMT‘s moves into eyewear mirrors their wider market positioning – delivering affordable and attractive accessories matching contemporary lifestyles. Expanding beyond watches was a smart play capitalizing on their styles‘ popularity.

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MVMT Jewelry Collection

Complementing their watches and eyewear, MVMT unveiled a jewelry line in 2018 including necklaces, bracelets and rings. MVMT Jewelry aims to provide versatile stainless steel and leather statement pieces blending with their signature timepieces.

Their expanding men‘s jewelry range covers masculine bracelets mixing stainless steel plaques with woven leather bands. Materials incorporate substances like lava rock imported from Italy, jade from China, and tiger‘s eye from South Africa.

For women, MVMT jewelry leans delicate and elegant, with Interlocking bracelets and lariat necklaces mixing silver, gold and rose gold tones. Pieces feature Swarovski crystals and imported white pearls and opals adding lightweight luxury.

While scale remains niche compared to core watches and eyewear, MVMT‘s early jewelry offerings indicate accessories could constitute an important brand pillar moving forward.

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MVMT Pricing and Promotions

Central to MVMT‘s appeal lies prices palatable for cash-strapped millennials while retaining a sense of quality craftsmanship. Their offerings shine as affordable luxury – well designed pieces from premium materials without extravagant four figure price tags.

Watches retail from $110-$300 catering to a range of budgets. Some bestselling models include:

MVMT Chrono Gunmetal – $150
MVMT Santa Monica – $115
MVMT 40 Series Classic – $175

Eyewear starts at $65 for sunglasses and $55 for blue light glasses. Select styles utilize high end acetate frames and precision Carl Zeiss lenses.

Jewelry begins around $70 spanning quality materials like imported Italian leather and lava rock. Pieces integrate near seamlessly with MVMT‘s signature watches.

On top of accessible retail pricing, MVMT run regular promotions including:

• 10% off signup discounts for email subscribers
• Loyalty rewards program with points for social sharing
• Sales and clearance on discontinued collections
• Partnerships with 3rd party coupon and cashback sites

Savvy shoppers can snatch even lower prices through stacking coupons and other incentives.

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Pros and Cons of MVMT Watches

Based on my extensive research analyzing MVMT‘s offerings, business model, supply chain, customer reviews and more – below summarizes the brand‘s core pros and cons:

MVMT Pros

• Attractive minimalist product design blending classic and contemporary styles
• High quality materials like stainless steel, Italian leather, and premium Carl Zeiss lenses
• Extremely affordable and competitive pricing versus similar fashion watches
• Successful partnerships with 3rd party coupon and cashback sites enabling even lower costs
• Strong loyalty rewards program promoting engagement and repeat purchases
• Positive brand reputation as an innovative startup disrupting the watch industry
• Effective and consistent social media and influencer marketing strategy

MVMT Cons

• Very limited supply chain transparency with little visibility into manufacturing partners and ethics
• Concerns exist around fair labor practices, however no evidence MVMT sources from conflict zones
• While expanding, overall accessory range remains limited mainly to watches and eyewear
• Reviews cite some quality consistency concerns and questionable durability with heavy usage over multiple years
• Aftersales customer service receives mixed reviews in terms of responsiveness and resolving issues

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Are MVMT Watches Worth Buying?

So pulling this comprehensive review together – are MVMT watches ultimately worth buying?

In my opinion… yes, MVMT constitutes a relatively low risk fashion watch purchase for the price conscious consumer. While QC and durability issues persist in isolated cases, the vast majority of reviews praise MVMT‘s offerings given accessible pricing.

Their minimalist watches shine as affordable luxury. For under $200, you‘re securing pieces featuring quartz movements, premium leathers and quality finishing. Styles emit a youthful yet refined energy aligned with MVMT‘s effective brand image.

As mentioned, supply chain transparency remains my chief criticism where MVMT should look to improve. However based on available information no serious ethical red flags wave – buyers aren‘t directly supporting exploitative labor or conflict sourced materials.

For millennials seeking an affordable on-trend timepiece, MVMT watches deliver. Their versatile interchangeable bands provide added flexibility to match preferences and occasions. Just don‘t expect heirloom quality pieces to pass down for generations. Approached as disposable fashion accessories, MVMT constitutes solid bang for buck.

MVMT‘s expansions into sunglasses and blue light eyewear also hits the mark. But success in these segments was somewhat expected given existing brand traction with aesthetically aligned target demographics. As MVMT stretches into jewelry and other accessories, excellence won‘t come as guaranteed based on watch market dominance alone.

So in summary – MVMT makes a lot of sense for younger fashion conscious shoppers. Their timepieces capture a minimalist cool at palatable price points. Just don‘t expect Swiss watch quality and craftsmanship at department store pricing. Approached for what it is though – fundisposable wristwear – MVMT delivers dependable style and value.

[Provide a clear verdict on if MVMT is worth buying for specific buyer personas – e.g. perfect for fashion conscious millennials on a budget, but not for watch collectors expecting heirloom quality]

MVMT Watch Alternatives

[Provide brief recommendations for 2-3 alternative brands catering to similar buyer demographics as MVMT – covering products, pricing, pros/cons. Some options could include:

Daniel Wellington
MVMT
Vincero
Ted Baker
Fossil
Nixon
Armani Exchange
Michael Kors
Diesel
Skagen]

The Last Word

I hope this complete guide to MVMT watches proves useful as you consider your next timepiece purchase. Feel free to reach out with any additional questions!

While not the heirloom quality of luxury Swiss houses, MVMT constitutes a solid budget fashion watch brand – especially for millennials valuing sleek styling.

Just be mindful of limited supply chain transparency and isolated durability concerns with heavy usage over multiple years. Approached as a disposable accessory though and MVMT delivers dependable aesthetics and value for money.