Rev Up Your Field Sales with Badger Maps

For field sales teams constantly on the go, having visibility into sales activities, optimizing routes, and capturing customer data can be major challenges. That‘s where Badger Maps comes in – it‘s a field sales platform purpose-built to help teams work smarter, sell more, and boost productivity.

The Perpetual Pain Points of Field Sales

Let‘s examine some of the common pain points facing field sales organizations:

Suboptimal routing – Mapping out efficient driving routes in tools like Google Maps is incredibly tedious and time-consuming. Sales reps waste tons of drive time crisscrossing territories and backtracking to nearby accounts. Optimizing routes company-wide can take hours per week.

According to Aberdeen Group research, manually planning field sales routes leads to 20-30% wasted time. Excess driving eats up another 15-25% of capacity.

Limited visibility – Sales managers have very little insight into activities and productivity levels when teams are out in the field. It‘s challenging to refine strategy, identify coaching opportunities, or repeat successes without data.

Disconnected data – Vital info from field interactions ends up trapped in notepads or individual devices, never making it back to systems of record like CRMs. This results in disjointed organizational knowledge and blind spots in sales data.

No analysis – With field sales data fragmented across multiple tools, it‘s virtually impossible to spot trends, visualize key metrics, or identify new revenue opportunities.

According to research by McKinsey, less than 50% of B2B sales team data is actually analyzed by leadership due to fragmentation across systems.

Field sales is fundamentally different from inside sales in terms of day-to-day processes, challenges, and ideal workflows. So field teams need purpose-built technology specialized for being on the go. Badger Maps serves as that field sales platform distinctly designed to address these perpetual pain points.

Route Optimization – More Time Selling

One of Badger Maps‘ most powerful capabilities is intelligent route optimization. Sales reps simply input target customer accounts for the day or week into the web app. Badger Maps‘ algorithms then suggest the most efficient driving routes, factoring in traffic patterns, previous visits, and volume of accounts in each location.

By optimizing across all field reps, teams can significantly reduce windshield time and miles driven while increasing selling time. According to Gartner research, field service route optimization drives 20-40% productivity gains:

In addition to the routing engine, Badger Maps provides turn-by-turn driving directions layered right inside its mobile apps – no need to toggle between multiple tools out in the field. Reps can focus solely on selling rather than logistics.

Badger Maps also equips managers with data to further refine route efficiencies over time based on actual drive times, sale opportunity heatmaps, and more.

"We used to waste an hour per person manually planning routes and still had excess driving time. Badger Maps optimizes routes in seconds saving us ~15 hours/week plus each rep saves 60-90 minutes daily." – Randon H., Hardware Supply Company

Activity Tracking – Visibility That Drives Performance

Beyond routing, Badger Maps changes the game for field sales leaders by providing real-time visibility into on-the-ground activities through mobile check-ins, notes, and verified customer visits.

The platform gamifies field sales with leaderboards, accountability metrics based on completed appointments, and visibility into team members progress against goals. This drives significantly higher consistent usage of the platform and consistent field sales processes according to research by Aberdeen Group:

Companies with sales gamification see 86% greater employee activity across key platforms and systems. Badger Maps taps into similar dynamics for field teams by tracking KPIs like check-ins, accounts visited, appointments completed, etc.

The platform also simplifies tying together all the vital contextual details from customer site visits right within the mobile app – quick notes, key takeaways, recommended follow-ups, uploaded files, and account database updates. Everything stays connected to each customer record.

Now managers have insight into not just what got done, but the critical information behind execution – call summaries, coaching tips, priority needs discovered, suggested next steps and more. It facilitates data-driven coaching, refined territory assignments, and improved win rates.

"The check-in feature with Badger Maps has been game changing to validate where reps are and when. Visibility drives accountability which directly boosts sales performance." – Emma S., Regional Sales Director

Analysis and Reporting – Uncovering Growth Opportunities

With all field sales activities automatically logged within Badger Maps, teams gain access to a wealth of aggregate data for tracking KPIs and informing strategy.

Badger‘s built-in reporting dashboards centralize key sales metrics focused on productivity, pipeline health, activity rates, and more. Teams can dive into the data to identify new opportunities and course correct strategy in real-time rather than waiting until month-end reviews. Managers can also further customize reports to surface specific trends or comparisons for their unique business needs and workflows.

In addition, Badger Maps integrates with leading business intelligence tools like Looker, Tableau, Google Data Studio. This makes it easy build interactive dashboards blending field sales data with other data sources. Custom formulas, segments, pivot tables, heatmaps and more reveal hidden insights.

Leaders can connect Badger account and activity data to AI and machine learning algorithms for predictive analytics too. Statistical models identify likelihood to buy signals based on characteristics of closed won deals. This shapes highly targeted, high efficiency sales processes. Python, R, and BigQuery integrations power automated analysis at scale.

"Piping field sales data into Looker lets me blend datasets and build predictive models revealing the biggest ROI activities to focus on. This directly feeds into optimized sales strategy and execution." – VP Sales, Construction Equipment Company

For most field sales organizations, cutting edge analytics has been out of reach until now. But Badger Maps makes it simple and affordable to tap into data science and drive significant performance gains as a result.

Get Going Quickly with Badger Maps in 3 Steps

Ready to step up your field sales game with Badger Maps optimized routing, improved visibility, and data-driven insights? Here is a quick 3 step guide to get your team up and running fast:

1. Input Accounts – Upload your customer database or add target accounts manually into the Badger Maps web app.

2. Set Up Users – Create logins for your sales reps and managers, assigning appropriate mobile access and permissions.

3. Install Mobile Apps – Download Badger Maps apps for iOS and Android devices to start route planning, logging visits, and capturing critical account details on the go.

Within an hour you can have the platform completely configured and field reps equipped to boost productivity and sales performance via bitesize, action-focused data.

Accelerating Growth and Revenue

As a routing-centric field sales platform purpose-built for teams constantly on the go, Badger Maps drives results by saving time, improving visibility into sales activities, and leveraging data for insights.

Top performing field sales organizations experience 36% larger contract sizes and 27% faster revenue growth than industry peers on average according to Aberdeen Group:

By optimizing critical workflows for field reps and providing managers with an information advantage to guide better decisions, Badger Maps leads to higher conversion rates, larger deals, and accelerating revenue over time.

To learn more about increasing productivity and growth with Badger Maps purpose-built for field teams, request a personalized demo today.