Safely Clean Freak Review: A Thorough Analysis of This Celebrity-Founded Cleaning Brand
The Origin Story Behind Safely‘s Natural Cleaning Products
When longtime friends and entrepreneurs Chrissy Teigen and Kris Jenner realized they shared frustrations over finding safe yet effective cleaning products for their homes and families, they decided to launch a solution – and Safely was born.
After extensive R&D, Safely debuted in 2021 as an affordable, eco-friendly cleaning line free from the harsh toxins and chemicals found in conventional cleaners. Powered by plant-based ingredients like coconut oil, Safely aims to redefine conventional home cleaning with products that get the job done without nasty side effects.
I‘ll provide more critical analysis of Safely‘s product line shortly, but first let‘s overview the brand‘s founding and core ethos.
The Founders and Their Vision
Chrissy Teigen is known for her sharp wit and supermodel looks, but she‘s also mom to two young kids. Kris Jenner is arguably the mastermind behind the Kardashian empire, but she‘s also a caring mother and grandmother many times over.
Both women know firsthand both the desire to keep homes sparkling clean and the need to protect little ones still discovering the world through taste and touch. Safely was their solution after struggling for years to find cleaning products that made them feel, well, safe.
In multiple interviews, Chrissy and Kris have stated their vision is to completely remove harsh chemicals from household cleaning. Through Safely, they aim to prove natural ingredients can get surfaces spotless and keep homes germ-free too.
Safely‘s Core Values
While founded by famous faces, Safely operates via principles over personalities. The brand focuses on leading with its values versus leveraging its celebrity status.
Safely‘s ethos can be summed up by four key pillars:
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Eliminate Toxins – No sulfates, parabens, dyes or other harsh chemicals
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Eco-Conscious – Recyclable packaging, plant-based formulas focused on sustainability
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Accessible Affordability – Competitively priced products to make natural cleaning achievable for everyday households
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Straightforward Transparency – Clear ingredient lists so consumers know exactly what‘s inside each product
Now that we‘ve covered Safely‘s origin story, let‘s analyze whether its products live up to these high standards.
Overview of The Safely Product Line
While a relatively new arrival to the green cleaning space, Safely offers an impressively comprehensive product range spanning laundry, dishes, household surfaces and hands.
Popular picks include its streak-free Glass Cleaner crafted from coconut oil and corn alcohol, ultra-concentrated Laundry Detergent powered by plant-based enzymes, and nourishing Hand Cream featuring skin-loving coconut and almond oils.
Safely also offers bundled kits that combine multiple products for whole-home cleaning. Most formulations feature light, uplifting scents the brand calls "Rise" and "Spring" rather than overwhelming chemical perfumes.
Let‘s take a deeper look at three of Safely‘s bestsellers.
Safely Glass Cleaner
The hero ingredient here is coconut oil, a natural antibacterial and anti-fungal agent full of vitamins and nutrients. When combined with antimicrobial corn alcohol, you get a powerful formula that cuts through grease and lifts dirt without toxic chemicals.
Customers report the coconut-corn cocktail leaves glass crystal clear without streaky residue or noisy chemical fumes. The price is budget-friendly too at just $7 for 28 ounces.
My only gripe is the strength of the added "Rise" fragrance, a warm blend of florals and cedarwood. If you‘re sensitive to scents, diluting with water should help tone it down.
Safely Universal Cleaner
Like the name suggests, Safely designed its flagship Universal Cleaner to tackle nearly any hard surface throughout your home.
The plant-powered formula features trusty coconut oil plus antimicrobial lemongrass essential oil and just a splash of corn alcohol to grease-cut without stripping or fading delicate materials.
Fans praise the Universal Cleaner for lifting stains from vinyl, ceramic, finished wood and more without any soapy film or chemical smell left behind. At $6 for 28 ounces, it‘s budget-friendly too.
Safely Laundry Detergent
Hate when your "all-natural" detergent leaves clothes dingy or fails to bust stains? Safely‘s enzyme-activated formula uses coconut-derived surfactants and plant-based brighteners to get fabric fresh and clean, all while protecting colors and delicates.
The Spring-scented formula is also septic and greywater system safe. Fans confirm it rivals conventional detergents at lifting dirt, oil and grime across all fabric types. And at only $0.44 per load, it‘s very competitively priced.
How Does Safely Compare to Other Green Cleaning Brands?
As consumer demand for eco-friendly cleaning products grows, competition is heating up amongst green brands. How does Safely compare to two top players – Grove Co. and Blueland? Let‘s analyze some key factors.
Product Range
Safely offers a focused line of laundry, home and hand cleaning essentials whereas Grove and Blueland boast wider ecosystem of cleaners plus personal care, pet supplies and more.
Ingredient Transparency
Safely lists every single ingredient inside its products front and center on its website. Grove and Blueland disclose formulas too but require more clicks to access full details.
Packaging
All three brands use mostly recyclable plastic bottles, but Grove and Blueland offer some products as powders or tablets to reduce packaging. Only Safely uses refillable bottles.
Price Point
Both Safely and Grove aim for affordable prices close to conventional products while Blueland‘s refill model costs notably more upfront. However, Blueland‘s lower cost per use over time helps offset higher sticker prices.
Effectiveness
All three brands feature rave reviews confirming their all-natural products indeed work as advertised to clean beautifully without toxic chemicals.
While the brands go neck and neck in some areas, there are some clear distinctions around product range, packaging and pricing strategies.
Pros and Cons of Safely Cleaning Products
As this Safely Clean Freak review has covered so far, there is much to like about this new cleaning underdog. However, a few disadvantages merit awareness too.
Pros
- Plant-powered formulas cut grease, lift stains without harsh chemicals
- Nourishing ingredients like coconut and almond oils gentler on skin
- Light, pleasant scents from pure essential oils, not synthetic perfumes
- Budget-friendly pricing at just over $1 per 32oz for most products
- Refillable bottles available for reduced waste
- Ships free for orders $45+
Cons
- Limited to household cleaning and personal care only, no wider product ecosystem yet
- Plant-based formulas may need to soak longer than conventional cleaners in some cases
- Stronger scents like "Rise" may irritate those with sensitivities
- Refill model only achievable for local customers as brand does not yet ship internationally
As you can see, the Pros supporting Safely‘s safe, affordable and effective mission are plentiful. The Cons around product range, scent and shipping policies seem easily addressed over time as well.
Are Safely Cleaning Products Worth Investing In?
At the start of this Safely Clean Freak review, I posed the question – are these celebrity-backed natural cleaners worth opening your wallet for?
Based on Safely‘s transparent ingredient lists, rave customer reviews confirming efficacy across dirty laundry, grimy showers and grease-stained stovetops and very reasonable pricing, all signs point to yes – Safely‘s cleaning kits are worthy for your shopping cart.
The brand only launched recently in 2021 so time will tell how selection and expansion unfolds. But Safely‘s fierce commitment to plant-powered formulas that clean beautifully without toxins makes them a new green brand I wholly expect to make waves.
How to Buy Safely Cleaning Products
If you‘re itching to ditch conventional cleaning products for Safely‘s plant-powered picks, here is what you need to know.
Where to Buy
Safely products are currently only available for purchase directly through the brand‘s website at GetSafely.com.
There you can shop the full range of cleaning and personal care products, accessories like reusable cleaning pads and bundled kits.
Pricing and Promotions
Nearly all of Safely‘s individual cleaners retail between $6-$14 for 28-32oz, quite competitive versus both boutique green brands and conventional options.
You can currently save 10% by subscribing to scheduled deliveries when you select recurring shipments during checkout.
The Last Word
While Safely‘s product range remains limited compared to veteran green cleaning companies, its focused lineup of thoughtfully-formulated laundry, home and hand essentials punches well above its weight class.
Backed by rigorous testing and celebrity star power combined with an obvious passion for cleaning that‘s safe for both homes and the planet, Safely deserves a spot on your shelves – and some space in your budget too.
