The Tennessee Titans: The Only NFL Team Owned by a Woman
The male-dominated world of the NFL has seen very few women reach the ownership ranks throughout its history. However, one pioneering woman has broken through to become the only current female majority owner of an NFL franchise – Amy Adams Strunk of the Tennessee Titans. In this comprehensive guide, we‘ll explore Strunk‘s journey to obtaining ownership in the league, her background and net worth, the state of diversity in the ownership ranks, and what life is like as a woman calling the shots in the NFL.
The Road to Becoming an NFL Owner
Amy Adams Strunk inherited ownership of the Titans in 2013 after the passing of her father, Bud Adams. Adams was a pioneering AFL owner himself, having founded the Houston Oilers franchise in 1959 which later became the Tennessee Titans in 1997 after relocating.
Strunk and her sister Susie Adams Smith each inherited one-third control of the franchise, giving them a majority stake between them. This made Strunk the only current female controlling owner in a league where principal owners are overwhelmingly white males.
According to Forbes data, there have only ever been 6 people of color and 7 women with majority ownership stakes among the 132 principal owners in NFL history. Strunk‘s ascension to take over her father‘s team was historic, as she joined a very small club of women owners.
Strunk‘s rise to the top was no sure thing, as she had to overcome perceptions that she was just there as the owner‘s daughter. According to ESPN, she dealt with doubters and disrespect in those early days. But she kept her head down and slowly gained experience working for the franchise over 30+ years in roles like:
- Board of Directors
- Vice President
- Senior Executive Vice President
This long career allowed her to learn all facets of running an NFL team. So by the time she took the reins, she was fully prepared and confident in her abilities. While initially viewed with skepticism, Strunk proved the doubter wrong and her tenure leading the Titans has been a shining success.
Who is Amy Adams Strunk?
Amy Adams Strunk was born in Memphis, Tennessee in 1961 as the daughter of Bud Adams. After graduating from the University of Texas with a business degree in 1983, she immediately went to work within the family football business.
Prior to officially joining the Oilers/Titans, Strunk gained experience assisting with various business interests for her father. This included running the family‘s radio stations and working on Bud‘s cattle ranches.
According to a profile in Forbes, Strunk exhibited determination and a strong work ethic from a young age. She has spoken about wanting to please her father and living up to the family name. This drive to make her mark carried over into her hands-on management style running the Titans.
Throughout her career, Strunk has actively philanthropy efforts – a passion passed down from Bud Adams. She serves on the boards of several foundations and charities, and is particularly dedicated to furthering education.
True to her Tennessee roots, Strunk is known for her grounded, low-key demeanor in the spotlight. She prefers to let the team and her work speak for itself. But there is no doubt she pursues excellence with a competitive fire when it comes to achieving success.
By the Numbers: Strunk‘s Net Worth and Titans Valuation
Owning an NFL franchise comes with financial rewards commensurate with the steep price tag. Let‘s examine Amy Adams Strunk‘s net worth and the Titans‘ current valuation.
Strunk‘s Estimated Net Worth: $1.5 Billion
Virtually all of Strunk‘s vast personal wealth stems from her ownership stake in the Titans franchise. Forbes estimated her net worth at $1.5 billion as of September 2022.
The Titans are Worth $3.5 Billion
According to Forbes‘ 2022 NFL team valuations, the Titans are worth an estimated $3.5 billion. That ranks them 19th among the league‘s 32 teams. However, the Titans‘ valuation has increased a robust 54% over the past 5 years under Strunk‘s leadership.
The Titans Bring in ~$420 Million in Revenue
Owning an NFL team is a highly lucrative investment. The Titans bring in approximately $420 million in total annual revenue, per Forbes estimates. This includes income streams like ticket sales, sponsorships, merchandise, and shared national revenue.
Estimated Annual Operating Income: $277 Million
After expenses, the Titans produce an estimated annual operating income of around $277 million. These substantial profits flow to ownership, with controlling owner Amy Adams Strunk entitled to the largest share.
NFL Franchise Values (Top 5)
| Team | Value | Principal Owner |
|---|---|---|
| Dallas Cowboys | $8 Billion | Jerry Jones |
| New England Patriots | $6.4 Billion | Robert Kraft |
| Los Angeles Rams | $6.2 Billion | Stan Kroenke |
| New York Giants | $6 Billion | John Mara, Steven Tisch |
| Chicago Bears | $5.8 Billion | Virginia Halas McCaskey |
As these figures demonstrate, owning an NFL franchise is a highly lucrative endeavor. With a net worth over $1.5 billion, Strunk is well-compensated for her efforts leading the Tennessee Titans.
Other Notable Women Owners in NFL History
While Amy Adams Strunk is the only current female controlling owner, a handful of other pioneering women have also reached the NFL ownership ranks over the years.
Georgia Frontiere, Los Angeles/St. Louis Rams (1979-2008)
Frontiere made history as the first majority female owner in the NFL. She inherited a 70% stake in the Rams after her husband‘s death and later moved them from Los Angeles to St. Louis. The Rams won Super Bowl XXXIV while under Georgia Frontiere‘s ownership.
Rita Benson LeBlanc, New Orleans Saints (2012-2015)
The granddaughter of Saints owner Tom Benson, LeBlanc for a time appeared poised to take over the team. She served as owner/executive vice president and controlled some ownership shares. However, after clashing with her grandfather she was ousted from the franchise.
Martha Firestone Ford, Detroit Lions (2014-2020)
Since inheriting the team from her late husband William Clay Ford Sr., Ford made several key changes in Detroit like revamping the front office. She helped end the Lions‘ playoff victory drought before stepping down as owner in 2020.
Norma Hunt, Kansas City Chiefs (1960-Present)
The wife of the late Chiefs founder Lamar Hunt, Norma Hunt has been involved with the franchise since its inception. She has attended every Chiefs game in history and actively participates in league affairs.
Denise DeBartolo York, San Francisco 49ers (2000-Present)
York is the most involved among the brother-sister co-owners of the 49ers along with her husband John York. She previously served as the team‘s vice president and regularly represents the 49ers at owners meetings.
While still underrepresented, these women prove females can excel in guiding an NFL franchise. Their presence has helped open more doors for female ownership and executives.
Life as a Female Owner in the NFL’s “Boys Club"
Being a woman calling the shots in the testosterone-fueled world of pro football comes with its share of challenges. Amy Adams Strunk and others have opened up about navigating ownership as an outsider to the NFL’s “old boy’s club."
In a Q&A with Fox Sports, Strunk explained that earning respect as a female owner "just takes time" and building relationships with fellow owners. She says her focus is supporting the coaches, GM, and football staff rather than interfering.
Denise York has discussed overcoming doubts due to her gender, but she relies on her passion, intellect, and moral compass. She hopes to set an example so young girls can envision female owners/executives as a possibility.
Overall, these women note coming in prepared and confident, while being willing to prove themselves. They acknowledge systemic biases, but emphasize women owners add a valued perspective among leadership ranks dominated by males.
While misconceptions and resistance remain, female ownership is steadily becoming more accepted. But this is still uncharted territory, with women trying to find the right balance exerting authority in a vastly male environment.
How Does the NFL Measure Up in Ownership Diversity?
The NFL has clearly made some progress with barrier-breaking owners like Strunk and York. However, the league still lags when it comes to overall diversity among the ownership ranks compared to players and coaches.
Ownership Demographics
- 6 out of 32 principal owners are either women or minorities (~19%)
- 1 person of color as a majority owner (Shahid Khan – Jaguars)
- 0 African American majority owners
- 26 white males are majority owners inheriting from family
Players are 68% Black and over 70% People of Color
This stark contrast between overwhelmingly white ownership and a player pool that is majority Black has fueled criticism. With no Black principal owners, some argue the league has a diversity problem in its highest ranks.
Coaching Ranks More Diverse After "Rooney Rule"
The league has made some progress diversifying coaching positions:
- 6 head coaches are minorities (19%), up from 6 total before Rooney Rule began in 2003
- 12 offensive/defensive coordinators are minorities (19%)
But ownership remains well behind in representation despite NFL policies aimed at promoting diversity.
Initiatives Seeking to Increase Ownership Diversity
While the NFL still has room for improvement, the league and affiliated groups are taking some steps to address the lack of diversity in ownership ranks:
-
Workplace Diversity Program – Implemented internship and developmental programs focused on coaching, scouting and front office roles to build the pipeline.
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Media Bootcamp Program – Launched initiative specifically focused on introducing members of ethnic and racial minorities to careers in sports media. Building media experience could strengthen resumes for future management roles.
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Expanding Rooney Rule to GMs – Now mandates teams must interview 2 external minority candidates for GM and head coach openings.
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Bill Walsh Diversity Coaching Fellowship – Offers coaching training experience to minority candidates to help them land full-time NFL jobs. Has helped numerous coaches like Mike Tomlin break into the league.
Outside the NFL, advocacy groups like The Institute for Diversity and Ethics in Sport (TIDES) have called on the league to implement a "Rooney Rule" equivalent for front office and ownership positions. They argue that minority candidates need equitable opportunities to gain experience that could lead to ownership stakes.
The NFL will need to back up its rhetoric around diversity with more substantive action. But growing public pressure could force the league‘s hand to accelerate change from the top-down.
Final Thoughts on Amy Adams Strunk and NFL Ownership
Amy Adams Strunk has cemented her legacy as a trailblazer who successfully took the reins of her family‘s NFL franchise in Tennessee. Under her leadership as controlling owner, the Titans have enjoyed on-field success and off-field profits.
Hopefully, Strunk‘s breakthrough will inspire more women like San Francisco 49ers president Al Guido to aspire to ownership positions. But the biggest barrier remains access to the capital needed to purchase a team. The NFL may need creative solutions like selling shares to diverse investor groups rather than just megabillionaires.
While still a work in progress, women like Strunk and others have proven females bring valuable perspectives to football’s ownership ranks. And diverse leadership is good for business. According to a study by McKinsey, companies in the top quartile for racial/ethnic diversity were 35% more likely to have financial returns above their national industry median.
The Titans owner plans to leave the franchise to her sons in the future. But Amy Adams Strunk has already left an indelible impact opening doors for female owners and executives in the NFL. As she once said, her dad raised her that women could do anything the men can do. Strunk has embodied that mantra as a pioneering owner changing the face of football’s exclusive “old boy’s club.”