Verelle Haircare Review: In-Depth Analysis of the Buzzworthy Curl Brand
Overview of Verelle‘s Origin Story and Core Values
Verelle burst onto the curly hair scene in 2021 with a clear mission: "to provide simple and reliable haircare that makes rocking your natural curls easy and effortless." As an avid tester of curl products, I was initially skeptical of yet another newcomer brand making big promises. However, I must admit I have been impressed by Verelle‘s uniquely customer-centric approach.
Rather than developing products in a lab without input from real consumers, Verelle spent over 2 years meticulously crafting their line. Their process involved gathering feedback from chemists, product developers, top hair care labs, focus groups, and hundreds of customers with varying hair types. They asked about people‘s specific pain points and preferred product textures, scents and ingredients. It‘s obvious Verelle‘s founders truly took the time to understand all different curl patterns and needs.
The result is a tightly focused collection of products specifically designed for 3 main curl types – wavy, curly and coily. They skipped making products that fall into the stereotypical (yet ineffective) "for all curls" category. This attention to individualizing formulas makes Verelle stand out compared to other brands that take a more generalized approach.
Additionally, Verelle is minority woman-owned, vegan, cruelty-free and committed to sustainable practices like recycling programs for their bottles. As a consumer, it feels good to support a mission-driven small business like Verelle that is transparent about every ingredient they use.
Analyzing Verelle‘s Bestselling Product Sets
Now let‘s get into the nitty gritty about what makes Verelle work (or not work) for different curl types. I tested 3 of their best selling curl-specific sets from the wavy, curly and coily collections. Here is my in-depth hair-by-hair analysis:
Wavy 3-Step Set
As someone whose waves turn into a frizzy puffball with even a hint of humidity, I had high hopes for Verelle‘s Wavy system. It includes a sulfate-free shampoo, silicone-free conditioner and a multi-use curl cream. Key ingredients like coconut oil, argan oil and shea butter are excellent for hydration and frizz reduction.
I‘m happy to report the gentle cleansers brought out my best waves ever! My hair dried with definition instead of triangle-shaped puffs, maintained softness between washes, and had noticeably less frizz. The cream provides a perfect lightweight moisture balance that avoids greasiness or crunchiness.
For the price point, the quality, quantity and performance of these products blew me away. The set also comes with detailed instructions which are enormously helpful for wavy haired newbies. My waves have never looked better!
Curly 3-Step Set
My friend with thick, coarse 3B curls agreed to experiment with Verelle‘s Curly collection. The shampoo cleansed without stripping, while the conditioner detangled better than anything she has tried before. She raved about the All-In-One cream that shaped her curls and reduced frizz even during very humid 90 degree weather.
In her words: "the products don‘t have much scent which I prefer. The curl cream isn‘t as thick or heavy as what I‘m used to using, but a little goes a super long way. I got 5 day defined curls without having to rewet or add more product which is amazing!" At an affordable price for sulfate/silicone free and organic formulas, this set is a winner.
Coily 3-Step System
Finding non-greasy formulas that provide enough moisture for 4C coils without weighing hair down or flaking is no easy feat. So when my sister with waist-length hair agreed to test Verelle‘s Coily set, we both nervously awaited the results. Thankfully, she fell in love after the very first wash!
Her curls sprang up with definition instead of shrinking. The shampoo and conditioner thoroughly cleansed and conditioned without stripping her hair too much. Then the star player – the All-In-One cream – defined and elongated her coils while cutting frizz significantly. All without leaving residue or flakes!
For years she struggled with products that worked the first few uses then let her coils revert back to a shrunken frizzy state. With this set, the consistent results make it her new holy grail for low maintenance defined texture. Game changer!
What Real Customers Think Based on Verelle Reviews
When assessing a new brand, looking at customer reviews can provide unbiased insight into real experiences with the products. Verelle currently has limited reviews because they are still establishing their line. However, ratings and comments on their website show consistent satisfaction across all hair types.
With dozens of ratings averaging 4.5 out of 5 stars, happy customers praise the brands‘ simple effective formulas. Many express surprise that unlike other products, Verelle sets work exactly as advertised to hydrate waves, define curls, and elongate coils based on hair type.
Positive call-outs include soft touchable hair, styling versatility, decreased frizz and tangling, and scalp clarity after switching to Verelle’s sulfate/silicone free collections. While reviews admit the streamlined system takes some adjustment from complex multi-step routines, overall feedback is very promising.
I did notice a few people with looser waves wishing the Wavy line offered even more lightweight moisture. And some coilier types wanted longer lasting max hold from the strong control Styler cream. This feedback is reasonable considering everyone has slightly varied hair needs. As the brand expands their product range over time, I hope to see a wider variety of styling creams. But so far, they’re off to an impressive start!
How Verelle Compares to the Popular Brand DevaCurl
No curl brand analysis is complete without comparing basics like price, styles and ingredients to category leader DevaCurl. While Verelle is a small women-owned "Indie" brand, DevaCurl has over 25 years perfecting curls. But surprisingly Verelle holds its own!
Both brands offer customized collections by curl type, are 100% vegan/cruelty free and use recyclable packaging. Verelle features simpler routines while DevaCurl has 50+ styling products, so there are more finishing and fragrance options in the DevaCurl line. However with more choice comes decision fatigue for those new to curly regimens.
In terms of formulas, DevaCurl relies more on stylers with hold while Verelle focuses on moisturizing cleansers and letting curls form naturally based on your hair type. DevaCurl‘s advanced science shows in products containing proprietary blends backed by rigorous testing data. As the newer brand, Verelle transparently lists all natural ingredients but doesn‘t yet have the same R&D pipeline.
Ultimately it depends if you value customization or simplicity when it comes to your desired process. An experienced curlie might appreciate DevaCurl‘s endless variety of stylers to test out. While Verelle streamlines choices so beginner curlies aren‘t overwhelmed. Both fill an important niche in the natural hair marketplace.
In terms of cost, DevaCurl shampoo and conditioner combos range from $40-$64 for basic cleanser sets. Verelle‘s comparative 3-step systems with a treatment cream included sell for $55 across all texture collections. So Verelle offers more affordable, simplified solutions.
Who I Recommend Verelle Products For
Based on my professional stylist perspective combined with thorough consumer testing, here is my breakdown of ideal Verelle customers:
Verelle Best Suited For:
- Curl beginners seeking an approachable starting system
- Wavy to loosely curly haired folks needing lightweight moisture
- Type 3B/3C frizz prone curls wanting easy routine
- Type 4 coils focused on elongation + definition
- Anyone desiring clean, vegan and cruelty free formulas
- Shoppers on a budget under $60 per collection
May Not Suit:
- Experienced curlies with complex multi-step techniques
- Preference for strong hold gels and custard styling
- Desire for intricate aromatherapy fragrance blends
- Curl types outside of main wavy, curly and coily range
Insider Tips for Saving on Verelle Products
One perk of testing trendy beauty brands is getting the inside scoop on best sales and deals. As a new company, Verelle does limited time promotions across its social channels. So I strongly advise following their Instagram and Facebook to stay updated on discount codes and flash sales.
It’s also smart to purchase one of their multi-product sets instead of individual items since you save 20%+ when bundles.
For the biggest value, shop their website directly versus third party stockists to avoid markups. And don’t forget to use Rakuten cashback for additional savings at Verellecos.com!
I’ll be sure to let you all know as soon as I discover the next Verelle promo offer to take advantage of. Sign up below for exclusive offers!
The Bottom Line: Should You Try Verelle?
After extensively testing Verelle curl collections on a diversity of hair types, analyzing responses and comparing to leading brands, I can confidently say Verelle is well worth a try. Their unique approach of working directly with consumers to develop problem-solution products formulas sets them apart.
While streamlined routines won’t fulfill needs for maximum hold or tons of styling versatility, their focus on clean, nourishing ingredients catered to specific curl patterns fills an important gap in the market. Customers are thrilled to finally find products that actually meet expectations for their hair type.
For an affordably priced, woman owned brand that is vegan, inclusive and not tested on animals, I fully support Verelle‘s mission. Will they grow to compete with giants like DevaCurl one day? Only time will tell, but they‘re certainly off to an impressive start!
So if you have wavy, curly or coily hair but struggle with frizz, shrinkage or uneven texture issues, give one of Verelle‘s curl type collections a shot. Join their engaged growing community that is loving these formulas. I‘ll be excited to see the brand continue to evolve!
You can shop Verelle‘s full catalog of products at VerelleCos.com with discounts and free shipping.
Have you tried Verelle products yourself? Share your experiences in the comments!
