Virtue Labs Hair Review: Ingredients, Products, Results & More
Overview of Virtue Labs
Virtue Labs is an innovative haircare brand on a mission to give everyone their best possible hair. Founded in 2013 by industry expert Melisse Shaban, Virtue Labs features groundbreaking technology and high-performance formulas designed to restore hair vitality.
What sets Virtue Labs apart is their patented Alpha Keratin 60kuTM, an ethically-sourced human keratin protein that can uniquely bind to sites of damage in the hair strand. This targeted repair system aims to rebuild, revitalize, and protect all hair types.
With celebrity fans like Jennifer Garner and Jessica Alba, along with features in Harper’s BAZAAR and O Magazine, Virtue Labs is certainly generating buzz in the haircare space.
How Virtue Labs‘ Alpha Keratin 60kuTM Technology Works
The star ingredient in all Virtue Labs’ formulations is their breakthrough Alpha Keratin 60kuTM technology. This proprietary keratin has a precise molecular weight allowing it to directly penetrate the hair cortex and bind to areas of damage.
Once bound, it works to fill gaps and restructure weak spots in the hair strand caused by chemical treatments, heat styling, UV rays, and other stressors. This reinforced internal scaffolding helps rebuild hair elasticity, strength, and shine over time.
The Alpha Keratin 60kuTM is ethically sourced from human hair and carefully filtered to achieve medical-grade purity. Through this innovative damage targeting system, Virtue Labs unlocks the reparative power of real human keratin.
Key Ingredients and Benefits
In addition to Alpha Keratin 60kuTM, Virtue Labs infuses their products with complementary ingredients and botanical extracts designed to nourish hair.
Hydrolized Quinoa Protein: Fortifies weak, brittle strands with essential amino acids to reduce breakage by over 50%*.
Baobab Seed Oil: An antioxidant-rich oil that improves elasticity and seals in moisture to increase manageability.
Saw Palmetto: Traditional remedy sourced from the berries of the saw palmetto plant. Shown to support healthy hair growth and thickness.
Panthenol (Vitamin B5): Boosts moisture retention and amplifies volume, shine, softness in hair.
By combining advanced science with natural ingredients, Virtue Labs formulates products that work to tangibly improve hair quality from the inside out.
Top Selling Virtue Labs Products Reviewed
Recovery Line
The Virtue Labs Recovery line is specially designed for all hair types in need of repair. The star of this line is the Recovery Shampoo and Conditioner duo featuring Alpha Keratin 60kuTM along with hydrating baobab oil and damage-defying antioxidants.
After the first use, 97% of consumers said hair felt and looked healthier. After 3 weeks, 100% saw improved strength, shine, softness and manageability.* Results continue improving with sustained use.
This clean formula is also vegan, cruelty-free, gluten-free, and safe for color-treated hair. It earns rave reviews for its rich lather and refreshing scent. Available for $39 each in 8 fluid oz. bottles.
Smooth Line
Humidity and frizz don‘t stand a chance against Virtue Labs’ Smooth line. These products leverage the fusion of Alpha Keratin 60kuTM and argan oil to control flyaways and deeply nourish locks.
The Smooth Shampoo gently cleanses while restoring body and bounce. When followed with the Smooth Conditioner, hair emerges soft, silky, static-free with vibrant shine.
This top-rated duo helps smooth the cuticle layer for sleeker, more manageable hair day after day. Vegan and cruelty-free. 8 fluid oz. bottles retail at $38 each.
Un-Frizz Cream
For those struggling with unruly flyaways and baby hairs, meet your new secret weapon—the Virtue Labs Un-Frizz Cream. Infused with Alpha Keratin 60kuTM, this 97% naturally-derived formula melts frizz, blocks humidity, and enhances shine.
The lightweight cream smooths strays and locks down stray hairs around the hairline while delivering intense nourishing botanicals. Reviewers love the fruity pear scent and ultra-silky feel it gives hair. Available for $40 in a 2 oz. bottle.
Healing Oil
Give your hair an A-list upgrade with this Virtue Labs fan favorite. The Healing Oil provides intense moisture with a luxe dose of nourishing oils and antioxidants.
Kalahari oil, coconut oil, olive oil and Vitamin E soak into hair strands while Alpha Keratin 60kuTM works to mend split ends and seal the cuticle. Use as the perfect finisher to tame flyaways, boost shine and take your style next-level. $42 for 1.7 fluid oz.
What Makes Virtue Labs Stand Out
What sets Virtue Labs apart from other salon brands on the market? Here’s a closer look at some of their winning differentiators.
Proprietary Keratin Technology – The groundbreaking Alpha Keratin 60kuTM system allows for deeper, targeted repair other proteins can’t match.
Clean Ingredients – Every botanical extract and oil is carefully evaluated and transparently disclosed. Formulas contain no sulfates, parabens, or phthalates.
Visible Results – Improved smoothness, shine, strength, elasticity start after the FIRST USE and continue improving over time.
Cruelty-Free – No Virtue Labs product is tested on animals and all are vegan-friendly. The brand is Leaping Bunny certified.
Sustainability – From glass bottles to recycled paper boxes, every packaging decision aims to lower environmental impact.
When you look under the hood, you’ll discover what makes Virtue Labs a cut above.
Virtue Labs vs. Olaplex
Olaplex and Virtue Labs stand out as two science-backed haircare brands that aim to undo damage. But while both harness the power of bonding technology, there are some key differences.
The Olaplex No. 3 Hair Perfector features Olaplex’s patented single active bis-aminopropyl diglycol dimaleate to seek out and repair broken disulfide bonds within the hair. This provides structural repair primarily for color or bleach damaged hair.
Virtue Labs takes a broader approach to improving overall hair quality using Alpha Keratin 60ku’s ability to bind sites of damage caused by ANY factors—chemical, environmental, or mechanical. Their range addresses multiple hair goals beyond bonding.
When it comes to pricing, Virtue Labs clocks in at a higher yet competitive price point compared to Olaplex for their shampoo and conditioner products. However, Virtue Labs does offer buyers more versatility with a wider assortment of treatment products for all needs.
Both brands improve hair’s touch and feel after the first use. However, Virtue Labs specifically claims their Alpha Keratin 60kuTM keeps working progressively with sustained use for healthier, happier hair over the long term.
What Virtue Labs Customers Are Saying
Across beauty industry publications, e-commerce sites, and review forums one thing remains consistent—rave reviews for Virtue Labs.
With an average rating of 4.5 stars, verified buyers praise the visible transformative effects Virtue Labs has on their hair’s texture, manageability, softness, and shine. Customers experiencing thinning, damage, dullness and breakage finally found their holy grail products.
Positive feedback also flows on the incredible scent profiles, sustainability efforts, and friendly customer service. Users say Virtue Labs helps restore their hair’s health and youthful appearance in ways no other brand has before.
While not the most budget-friendly, fans say the dramatic results are well-worth the investment. Virtue Labs earns top marks for delivering tangible improvementsyou can see and feel.
Is Virtue Labs Worth Trying?
For those struggling with lackluster locks, Virtue Labs offers an intriguing proposition. Their patented Alpha Keratin 60kuTM technology provides targeted damage repair no other brand harnesses. And they formulate this advanced ingredient into products addressing nearly every hair frustration imaginable.
What sets Virtue Labs apart is their commitment to tangible results for healthier, shinier, more vibrant hair backed by sound science. With predominantly 5-star reviews asserting these noticeable effects, Virtue Labs proves a worthwhile investment for hair needing an upgrade.
If your current routine isn’t giving you the smooth, strong, sensational hair you crave, we say Virtue Labs is absolutely worth a try.
