What is LEGO VIP?

LEGO VIP is the official free loyalty program from The LEGO Group that rewards LEGO shoppers with points and benefits. It‘s designed to provide incentives for fans to keep buying LEGO products. Members earn points on LEGO purchases and activities that can be redeemed for discounts, exclusive rewards, sweepstake entries, and other brand perks.

A Quick History of LEGO VIP

The LEGO VIP program first launched in 2005 as a way to give loyal LEGO customers special recognition and rewards. Over the years it has expanded into a full-fledged loyalty program with multiple status levels and brand experiences.

LEGO VIP was one of the first loyalty programs in the toy industry. It demonstrated LEGO‘s commitment to their passionate adult fans, not just kids. The program has been widely successful and is still going strong today.

Signing Up for LEGO VIP

Signing up for LEGO VIP is quick, easy, and best of all – free! You can join online at VIP.LEGO.com or sign up in person at any official LEGO store.

Once registered, new members receive:

• A digital VIP card to use for online purchases
• A physical VIP card to use in LEGO stores
• Access to the members-only VIP website and app

Digital cards include a unique VIP number to identify your account. You‘ll need this number when contacting LEGO VIP customer service.

The program is open to adult LEGO fans worldwide in most countries. However, residents of some regions where LEGO does not operate direct retail stores cannot fully participate.

How to Earn LEGO VIP Points

The basic way to earn VIP points is by purchasing LEGO products. Here are all the ways to collect points:

• LEGO Purchases: Earn 1 point for every $1 spent online at LEGO.com or at LEGO Stores.

• Bonus Activities: Occasionally earn extra points by completing surveys, watching brand videos, referring friends, attending events, and other activities.

• LEGO Ideas Challenges: Link your LEGO Ideas and VIP accounts to earn points for participating in LEGO crowdsourcing contests.

• Double Points Events: Limited-time double points promotions potentially double your earnings from purchases.

• Free Points Offers: LEGO may offer free points just for providing your birthday or filling out your profile.

• Gifted Purchases: When someone buys LEGO gifts for your account, you earn the points.

Points are calculated in real currency values. For example, 100 points = $5 discount in the US, €5 off in Europe, etc. This allows consistent value across regions.

Points Earned	Approx. Discount Value (USD)
650	$5
2,600	$20
6,500	$50
13,000	$100

LEGO VIP Status Levels

All members start at Classic status (0-499 points). You then progress up loyalty tiers by earning more points:

• Silver: 500-1,499 points
• Gold: 1,500-2,999 points
• Platinum: 3,000+ points

Higher tiers unlock additional LEGO VIP benefits:

Silver

• 10% discount on LEGO purchases on your birthday
• Enter members-only sweepstakes

Gold

• Free shipping on LEGO.com orders
• Early access to select new releases
• Free seasonal LEGO gifts

Platinum

• 20% discount on your birthday
• Priority customer service line
• Exclusive events and experiences

Benefits of LEGO VIP Tiers

The main LEGO VIP perks at each status tier are highlighted below:

Classic VIP Benefits

• Earn points on purchases to redeem for rewards
• $5 reward coupon for every 650 points
• Exclusive rewards in the VIP Rewards Center
• Double VIP points events

Silver VIP Benefits

• 10% off LEGO purchases during your birthday month
• Entry into members-only sweepstakes
• Additional bonus point opportunities

Gold VIP Benefits

• Free shipping on all orders at LEGO.com
• Early access to select new LEGO releases
• Free seasonal LEGO gifts by mail
• Chance to attend exclusive LEGO events

Platinum VIP Benefits

• 20% off LEGO purchases during your birthday month
• Priority phone and email support lines
• Special LEGO brand experiences
• Upgraded free gifts and freebies

Redeeming LEGO VIP Points

Once you‘ve collected LEGO VIP points, you can redeem them in the VIP Rewards Center for:

• Dollar-equivalent discount codes (see point values above)
• Hard-to-find LEGO sets and minifigures
• Branded merchandise like bags, jewelry, home goods
• Contests and sweepstakes entries
• Donations to charity programs

The rewards center is updated monthly with new options. Here are some of the best rewards I’ve redeemed my LEGO VIP points for over the years:

• Exclusive LEGO Factory sets
• Limited edition Batman and Wonder Woman minifigures
• Early screening tickets to The LEGO Movie
• LEGO Architecture U.S. Capitol Building
• Entry into LEGO Ideas set design contests

For maximum savings, I recommend using points for dollar discount codes. Waiting to redeem 200+ points for a $15+ coupon gets you the best value.

Perks vs. Other Loyalty Programs

Compared to other major loyalty programs, LEGO VIP offers reasonable return value for frequent LEGO buyers. For context:

• Airline miles typically value at 1-2 cents per mile when redeemed for flights. LEGO points are worth about 1.5 cents each based on discount conversions.

• Hotel points generally value around 0.7 cents per point. LEGO points can be worth over 1 cent converted to LEGO purchases.

• Credit card points often cash out at 0.5-0.8 cents per point. LEGO points return over 1 cent in LEGO savings.

Considering you’re getting brand discounts and exclusives, LEGO VIP provides very solid loyalty program value, especially for big LEGO fans.

Tips for Maximizing Your LEGO VIP Perks

Here are my top tips for maximizing value from the LEGO VIP program as a long-time member:

• Take advantage of bonus point promotions and double points events. They really help boost your balance.

• Redeem LEGO VIP points before they expire. Points expire after 18 months of account inactivity.

• Prioritize dollar discount codes over other rewards to get the best value.

• Buy LEGO gift cards to earn points, then use them on sets to double up.

• Shop online instead of in-store when possible to also earn free shipping perks.

• Pool points by having friends/family gift LEGO sets to your VIP account.

• Participate in activities like surveys and social media to earn extra points when possible.

• Contact LEGO VIP customer service if you have any issues with missing points or rewards. They are very helpful!

Is LEGO VIP Worth Joining?

For regular or hardcore LEGO fans, the LEGO VIP program is absolutely worth joining. The perks add up quickly, and it feels good to be rewarded for investing in your LEGO hobby.

Casual buyers may not accumulate enough points for major rewards before expiration. But since VIP is free to join, there‘s no risk in signing up anyway.

Overall, I‘d definitely recommend LEGO lovers enroll in VIP. The exclusive sets and discounts more than outweigh the minimal effort to participate. Just remember to make the most of your points before they disappear!