# What is Selena Gomez makeup brand? - Canonical: https://33rdsquare.com/what-is-selena-gomez-makeup-brand/ - Published: 2023-11-16 - Author: Nelson Ayers - Categories: [Basic knowledge & Meaning](https://33rdsquare.com/category/games/meaning/) --- Hey there! If you‘re someone who loves makeup and follows the latest beauty trends, you‘ve probably heard the buzz around Rare Beauty – global superstar Selena Gomez‘s new makeup line. As a fellow beauty junkie, let me give you the insider details on this exciting new brand! ## Selena Gomez: From Disney Starlet to Beauty Mogul Before launching Rare Beauty, Selena Gomez had already established herself as a force in the entertainment industry. She got her start on Barney & Friends before landing her breakthrough role on the Disney Channel‘s Wizards of Waverly Place. This launched a hugely successful music career in addition to more mature acting roles. When it comes to the beauty world, Gomez has been the face of well-known brands like Pantene, Coach and Louis Vuitton. She was one of the most followed people on Instagram for years. But with Rare Beauty, Gomez joins the ranks of fellow celebrity beauty moguls like Kylie Jenner, Rihanna and Lady Gaga by having her own brand. ## The Brand‘s Inspiring Ethos and Mission Rare Beauty‘s goal is empowerment – celebrating what makes you unique rather than trying to fit unreasonable beauty ideals. Gomez has spoken openly about her mental health struggles, and she sees the brand as continuing her advocacy work around issues like anxiety, depression and self-acceptance. As she [told Glamour UK](https://www.glamourmagazine.co.uk/article/selena-gomez-rare-beauty-mental-health-beauty-standards): > “Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.” Rare Beauty wants to make beauty fun, safe and welcoming for all. This mission translates through the diverse models featured in campaigns, the extensive shade ranges, and the brand‘s vow to never retouch photos. ## Checking Out the Product Lineup Rare Beauty offers a full range of makeup and skincare essentials to help you enhance your natural beauty. Let‘s look at some of the key products: **Complexion** The lightweight Liquid Touch Weightless Foundation comes in a whopping 48 shades to suit every skin tone. There‘s also a Soft Pinch Liquid Blush available in 10 buildable, glowy shades – this is one of Rare Beauty‘s bestsellers! The Always An Optimist Illuminating Primer gives skin a dewy radiance, while the Blot & Glow Touch-Up Kit lets you quickly minimize shine on-the-go. **Eyes** The Perfect Strokes Matte Liquid Liner makes it easy to draw crisp wings and lines that last all day without smudging or fading. And the Bold Brow Precision Pencil has a teardrop tip to help sculpt and define brows. **Lips** Choose from 10 shades of Lip Souffle Matte Cream Lipstick, offering full coverage color in a whipped, mousse-like formula. Or go for sheer hydration with the Lip Balm, infused with lotus flower and white water lily. **Tools** Rare Beauty‘s brushes and sponges are designed for quick, flawless application. The Foundation Brush is angled to seamlessly blend liquid and cream formulas. The Precision Sponge fits perfectly into contours to stipple and blend. | Product | Price | | --- | --- | | Liquid Touch Weightless Foundation | $29 | | Soft Pinch Liquid Blush | $20 | | Perfect Strokes Matte Liquid Liner | $19 | | Lip Souffle Matte Cream Lipstick | $20 | | Foundation Brush | $28 | With price points ranging from $14 to $29, Rare Beauty delivers premium quality at an accessible price point compared to high-end brands like Chanel or Tom Ford. ## Rare Beauty‘s Road to Success Since its September 2020 launch, Rare Beauty has quickly made its mark on the cosmetics industry: - Rare Beauty was the 3rd most successful celebrity beauty brand in 2021 according to Beauty Packaging, behind Kylie Cosmetics at #1 and Fenty Beauty at #2. - The Soft Pinch Liquid Blush was the no. 1 best selling prestige blush of 2021 according to NPD data. - On social media, Rare Beauty has attracted over 1.4 million Instagram followers and 1.2 million TikTok followers. Posts showcase makeup looks, campaign videos and behind-the-scenes content. - Industry analysts predict the brand will soon break $100 million in annual revenues based on its early success. Rare Beauty is already resonating with its target Gen Z consumer base, who appreciate the authentic mission and quality formulas. The brand‘s strategy of scaled-back product ranges focused on hero items has also been a success factor. ## Diversity and Inclusivity at the Forefront A key way Rare Beauty is challenging industry norms is by emphasizing diversity and inclusivity. Most makeup brands offer 30-40 foundation shades at most. Rare Beauty launched with 48 shades across 12 shade families, with plans to expand further. And the range encompasses 12 distinct undertones like neutral, gold, pink and olive. Rare Beauty‘s campaigns spotlight models of different races, ages, sizes and gender identities. The brand demonstrates how its products suit multiple skin tones through untouched swatches and real consumer photos. This sets Rare Beauty apart in an industry notorious for lack of representation. As Gomez says, “We are not meant to look like everybody else, we‘re meant to look like ourselves.” ## The Meaning Behind the Brand Name The name Rare Beauty has personal significance for its founder. It mirrors the title of Gomez‘s album _Rare_ released in early 2020. Lyrics are rumored to reference her chaotic on-again/off-again relationship with Justin Bieber. But the name also reinforces the brand‘s message of celebrating your individuality. Rare Beauty wants to help you see yourself as one-of-a-kind, just like a rare gemstone. ## What Does the Future Hold for Rare Beauty? Rare Beauty has already achieved impressive success for such a young brand. But what can we expect next from Selena Gomez‘s makeup empire? Industry experts predict continued growth, particularly among Gen Z consumers drawn to brands with authentic social media presences. More brick-and-mortar store launches will help Rare Beauty scale up. Product-wise, extensions into complexion and lip are likely as Rare Beauty cements itself as a beauty destination. Collaborations with Selena‘s celebrity friends could generate buzz. International expansion also offers major opportunities to grow Rare Beauty‘s customer base. The brand currently only ships to the U.S. and Canada. One thing‘s for sure – with Selena Gomez at the helm, Rare Beauty will continue smashing beauty standards and empowering people to embrace their uniqueness. This inspiring brand is one to watch! So what do you think – are you excited to test out Rare Beauty‘s makeup for yourself? Let me know in the comments! --- Source: [What is Selena Gomez makeup brand?](https://33rdsquare.com/what-is-selena-gomez-makeup-brand/)