The Ultimate Who Gives A Crap Review: A Close Look at This Feel-Good Brand
About Who Gives A Crap
Who Gives A Crap was founded in 2012 by three Australian friends – Simon Griffiths, Jehan Ratnatunga, and Danny Alexander – after they learned that 2.4 billion people in the world lack access to a toilet. Shocked by this staggering statistic, they set out on a mission to help build toilets while also providing high-quality, sustainable household products.
Their founding story started with Simon Griffiths sitting on a toilet for 50 straight hours until enough pre-orders came in to begin production. This clever (albeit slightly gross) marketing stunt garnered attention and demonstrated the founders‘ passionate commitment to solving global sanitation issues.
Today, Who Gives A Crap donates 50% of its profits to help build toilets and improve sanitation in developing countries. They produce plastic-free toilet paper, paper towels and tissues made of either 100% recycled materials or fast-growing bamboo. With their focus on ethics and sustainability paired with their quirky branding, they‘ve grown a cult following of over 270k Instagram followers.
Forbes applauded Who Gives A Crap as "the Aussie eco-friendly toilet paper company that‘s helping to solve the world‘s sanitation problems."
Highlights of Who Gives A Crap
- Donates 50% of profits to building toilets for those in need
- Produces plastic-free toilet paper, tissues and paper towels
- TP & tissues made from 100% recycled paper or fast-growing bamboo
- B-Corp certified meeting rigorous standards for ethics & sustainability
- Ships to Australia, UK, Europe, US & Canada
- Has helped fund over 82,145 toilets so far
- Rated 4.1/5 on Trustpilot from 1,200+ reviews
Toilet Paper Product Line Review
I tested Who Gives A Crap‘s toilet paper to see if it lives up to their environmentally-friendly claims. Overall I was impressed with the quality and comfort across both their bamboo and recycled toilet paper offerings.
100% Bamboo Toilet Paper
Who Gives A Crap‘s bamboo toilet paper immediately stands out for its silky soft texture that gently massages your skin without leaving behind pieces of debris. The 3-ply sheets are very study and durable yet quickly dissolve into a fluffy paste upon contact with water.
The bamboo sourcing process is quite ethical as well. They exclusively partner with smallholder tree farmers rather than companies practicing clearcutting. This ensures steady income for farmers while avoiding deforestation.
With 370 sheets per roll, you won‘t need to swap rolls very often even in a larger household. The only downside is these mega rolls are too large to fit typical TP holders.
100% Recycled Toilet Paper
At first touch Who Gives A Crap‘s recycled toilet paper doesn‘t feel quite as pillowy soft as their bamboo TP due to the post-consumer recycled materials. However once put to use, the 3-ply sheets provide great absorbency and strength without leaving my skin feeling irritated.
Just like the bamboo TP, each recycled roll packs 400 sheets helping to reduce overall waste produced. The rolls also fit standard TP fixtures unlike the giant bamboo model.
For eco-conscious households the recycled option makes good sense, preventing tons of paper waste from ending up in landfills each year. Both recycled and bamboo TP options are plastic-free as well, free from poly film wrapping found around most standard rolls.
Toilet Building Impact
One thing that impresses me most about Who Gives A Crap is the measurable impact they‘ve made on global sanitation through toilet building projects.
As of February 2023, Who Gives A Crap has donated over $9.3 million Australian dollars, helping fund over 82,145 toilets for communities lacking access to safe sanitation facilities. When you buy a box of TP, you can enter the code printed on the packaging to discover exactly which toilet building project your purchase funded.
Their efforts are making real change across India, Malawi, Cambodia, Uganda, Bolivia and elsewhere bringing health, safety and dignity to thousands globally. Other tp companies talk about doing good but Who Gives A Crap walks the walks putting 50% of ALL profits directly into building tangible solutions.
Customer Reviews Across Who Gives A Crap Products
Scouring through over 1,200 reviews on Trustpilot and 700+ reviews on ProductReview.com.au, customers widely express satisfaction with Who Gives A Crap‘s toilet paper, paper towels and tissues.
The main praise focuses on:
- Soft, comfortable product quality
- plastic-free, eco-friendly materials
- subscription convenience
- feel-good social impact
One Trustpilot user in the US shares: "The toilet paper quality is great; very soft 3 ply TP. My family is trying to be more eco conscious so the bamboo material and plastic free packaging fits right in with our values."
While anothersatisfied customer says: "Love supporting this company and the fact 50%….yes 50%!!! of the profits goes to building toilets for those less fortunate. That’s incredible by any standard."
In terms of criticisms, some customers report issues around shipping/delivery times as well as desires for more packaging-free options. The brand is quick to address such concerns directly though when reported.
Comparing Who Gives A Crap to Top Eco-Friendly Toilet Paper Brands
How does Who Gives A Crap stack up versus others in the sustainable toilet paper space? Here is a detailed breakdown:
As this comparison table highlights, no other brand matches Who Gives A Crap when it comes to nonprofit toilet building initiatives funded through tp sales. Most of the profit donations from other brands hover between 1%-5% while Who Gives A Crap commits 50% consistently.
On product quality, Who Gives A Crap rates well across both bamboo and recycled toilet paper offerings. Their softness and strength exceeds some of the cheaper budget brands like Tushy and No. 2 while still maintaining competitive consumer pricing.
In terms of plastic-free commitment, Who Gives A Crap again leads the industry. Even brands like Reel and Cloudline that offer compostable packaging still utilize plastics across their supply chain. Who Gives A Crap manages to eliminate single-use plastics altogether in their operations.
The main drawback consumers cite around Who Gives A Crap is slower shipping times due to products shipping from Australia. However most note reliable delivery within 7-10 days.
Should You Sign Up for a Toilet Paper Subscription?
Who Gives A Crap makes household replenishment easy by offering subscription services for all their toilet paper as well as paper towels and tissues.
I recommend the subscription option for:
- Large households that go through toilet paper quickly.
- Anyone short on storage space without room to stock up on backup TP.
- People seeking the convenience of automated deliveries.
- Supporters looking to maximize donations through routine small purchases.
Just take care not to oversubscribe resulting in TP overflow. Who Gives A Crap allows you to snooze, delay or modify subscriptions if needs change.
Their subscription page has a helpful toilet paper calculator to determine optimal delivery frequency based on bathrooms in your home and daily usage.
Where To Buy
Who Gives A Crap products are available on their website at https://us.whogivesacrap.org/ with shipping across the United States as well as Canada.
Be sure to check Groupon and other deal sites too as they sometimes offer discounts on first time Who Gives A Crap purchases.
The Verdict: An Impressive Brand Making Real Social Impact
Based on in-depth evaluation across materials, ethics, pricing, and consumer satisfaction, I give Who Gives A Crap a full 5/5 stars. Their high-quality TP aligns with their claims around premium feel and sustainability. Even better, their sizable donations towards improving global sanitation demonstrate a true commitment to their cause beyond profits.
While brands like Cloudline and Reel prioritize fancy branding, Who Gives A Crap invests those marketing dollars into tangible change. Similarly Bippy and No. 2 keep donations minimal to inflate profit margins, but Who Gives A Crap stays accountable to its purpose-driven mission by putting serious funds behind it.
For feel-good tp that you can feel good about purchasing, make Who Gives A Crap your go-to choice. Your bum and the planet with both thank you!
