Who is the actor in the Bath Fitter commercial?

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Sasha Rojen: The Face of Bath Fitter

You‘ve likely seen her smiling face on your television screen – Sasha Rojen, the friendly and approachable actress starring in Bath Fitter’s current commercials. As Bath Fitter’s spokeswoman since 2016, Rojen has become the brand‘s most recognizable face across North America. But who is the talented star helping promote Bath Fitter’s remodeling services?

Get to Know Sasha Rojen

Hailing from Toronto, Canada, Sasha Rojen has been acting since childhood. She landed her first professional role at age 10 in a Canadian TV movie called “Choice: The Henry Morgentaler Story.”

Since those early gigs, Rojen has compiled an impressive repertoire of roles on both television and film. According to IMDB, some highlights include:

• Over 75 episodes on various Canadian dramas like “Murdoch Mysteries,” “Private Eyes,” “ReGenesis,” and more
• Supporting roles in movies like “The Second Time Around” (2016), “Beneath The Skin” (2015), and “Beat Down” (2011)
• Appearances on hit shows like “Supernatural” and “Lost Girl”

Beyond acting, Rojen has expanded her personal brand through YouTube, where she posts comedy sketches and vlogs to over 50,000 subscribers. She’s built a reputation as a trendsetter in beauty, fashion, and lifestyle realms – making her an ideal fit as Bath Fitter’s relatable new spokeswoman.

Rojen On Her Bath Fitter Partnership

In an interview about teaming up with Bath Fitter, Rojen shared:

“I’m so excited to be the face of a company I already knew and loved! I‘d heard their ads on TV for years, so when I actually used their services to re-do my own bathroom, I was blown away by the quality. Being able to represent their brand feels like a perfect match.”

This authenticity comes through in Rojen’s Bath Fitter commercials, where she confidently guides customers through bathroom remodels. It’s clear she genuinely enjoys working as a trusted advisor to help homeowners upgrade their bathrooms.

History of Bath Fitter Marketing

Bath Fitter exploded from a small Canadian company in 1984 to a booming franchise with over 130 locations across North America. Their catchy jingle and humorous television commercials quickly embedded themselves into pop culture. Let’s explore the evolution of their marketing and advertising:

The Early Days

Bath Fitter’s first commercial in 1987 introduced their signature jingle, sung by Joan Orenstein:

"I feel like a queen in my Bath Fitter bath, all the ugly old fixtures have been replaced…"

The ad focused on their bathtub liners to cover worn fixtures with sleek new acrylic surrounds.

The Clara Era

Throughout the 90s and early 2000s, Bath Fitter ads featured actress Clara gushing about the brand in rhyming speeches over upbeat music. First played by Joan Orenstein, then Leah Pinsent, the Clara character became synonymous with Bath Fitter.

The Al Carter Years

In the mid-2000s, Bath Fitter commercials took a turn to humor by introducing the character Al Carter, played by actor Jerry Schaefer. The ads spoofed DIY home remodeling disasters to position Bath Fitter as the expert solution.

Al Carter served as the face of dozens of unique Bath Fitter ads until Schaefer retired the character in 2015.

The Sasha Rojen Era

After Schaefer‘s retirement, Bath Fitter brought on Sasha Rojen as their next-generation spokeswoman in 2016. She brought a youthful, relatable energy to the brand in a series of contemporary ads focused on style and customer service.

By the Numbers

Over their nearly 40 years of advertising, Bath Fitter has:

• Aired over 18,000 TV commercials
• Featured 4 primary spokespeople (Orenstein, Pinsent, Schaefer, Rojen)
• Partnered with over 50 additional actors in supporting roles
• Produced commercials with 8 different ad agencies
• Spent an estimated $500+ million on advertising

This remarkable longevity and investment in consistent messaging has built tremendous brand recognition.

Notable Actors from Bath Fitter Ads

In addition to their main spokespeople, Bath Fitter has featured many memorable Canadian actors in supporting roles over the years. Let‘s look back at a few fan favorites:

Dan Duran

Dan Duran, an American TV personality, played hilarious roles as a clumsy do-it-yourselfer in multiple Bath Fitter ads during the 2000s. His failed attempts at bathroom remodeling highlighted the value of leaving it to the experts.

Leah Pinsent

Leah Pinsent took over the iconic role of “Clara” from Orenstein in the mid-90s. Her outgoing personality and silly rhyming speeches energized the brand through an era of expanded growth.

Stuart Stone

Best known for comedic roles, Stuart Stone often portrayed enthusiastic Bath Fitter customers in commercials during the late 90s. His over-the-top reactions emphasized the wonders of Bath Fitter remodeling.

Richard Yearwood

In many ads, actor Richard Yearwood played the role of a Bath Fitter employee educating customers on how their products can transform bathrooms. His charisma and expertise made him a perfect fit as a spokesman.

Behind the Scenes of Bath Fitter Commercials

Many fans are curious about how these iconic ads get made. Here’s an inside look at the production process:

Casting

Casting directors look for actors, often comedians, with a knack for humor and impeccable timing. They favor Canadian talent familiar to viewers from hit shows.

Filming

Most filming takes place on closed sets decorated as Bath Fitter showrooms. Specially designed tubs and showers are brought in model their offerings.

On Location

To add authenticity, crews often shoot supplemental footage in actual customer homes showcasing their new Bath Fitter bathrooms.

Creative Team

A dedicated creative team handles all aspects – from writing scripts and storyboards to editing, graphics, music and more.

Agencies

Bath Fitter has partnered with at least 8 different advertising agencies over the years to spearhead campaigns, especially Toronto’s Lewis Horne.

Air Time

Commercials air primarily on cable TV, targeting daytime viewers aligned with their 55+ target demographic. Recently, online video ads have also become a key distribution channel.

Home Improvement Marketing Trends

As veterans of the industry, Bath Fitter’s marketing evolutions have often signaled broader shifts in home improvement advertising:

Targeting Baby Boomers

A growing focus on marketing to Baby Boomers as prime customers for home remodeling services.

Shift from “Experts” to “Characters”

Transitioning spokespeople from authoritarian experts to more friendly, relatable characters that customers identify with.

Adding Humor

Incorporating humor and even slapstick has become common in ads to grab viewer attention in a crowded market.

Focus on Quick Service

Touting speed and convenience has become integral, with “one day” installation as a key Bath Fitter slogan.

Digital Adaptation

While still relying on TV, brands like Bath Fitter have added a presence on Youtube, social media, and other digital platforms.

The Lasting Impact of Effective Ads

After nearly 4 decades of consistent advertising, the success of the Bath Fitter marketing campaigns clearly demonstrates:

🔹 The value of repetition in branding – familiarity builds connections.

🔹 Using humor and entertainment to capture audience attention.

🔹 Adjusting approaches to align with target demographics.

🔹 Committing to consistent messaging and imaging over time.

🔹 Having a memorable jingle or slogan aids retention.

The face of Bath Fitter may have changed from Clara to Al to Sasha, but the underlying messages remain the same. The company understands the power of effective marketing, and their place in the pop culture zeitgeist proves it pays off.

So next time you see Sasha Rojen transform a bathroom in minutes, know there’s substantial history and marketing strategy behind the magic!