Automate Brevo (formerly Sendinblue) with Zapier: Boost Marketing Productivity

Implementing marketing automation is critical for businesses to scale customer outreach effectively. While excellent platforms like Brevo (formerly Sendinblue) exist to assist with automating communications, integrating such tools with other business systems via workflow automation takes productivity to the next level.

This is where Zapier comes in. As a leader in no-code automation, Zapier empowers anyone to seamlessly connect web apps through automated workflows called Zaps. With Zapier handling data transfer behind the scenes, you can devote more time to high-value tasks like strategy and creativity.

In this comprehensive guide, we will explore seven impactful ways businesses can automate Brevo using Zapier to boost marketing productivity. Whether you want to easily populate subscriber lists, trigger personalized communications, or implement entire workflows, these Brevo + Zapier integrations have you covered.

Benefits of Automating Brevo with Zapier

Before diving into the specific automations, let’s overview four key reasons businesses stand to gain by connecting Brevo and Zapier:

Effortlessly centralize subscriber data – Automatically aggregate contact info from forms, ads, web analytics, CRMs, and more to maintain a unified subscriber list within Brevo.
Create tailored customer journeys – Trigger customized communications or campaigns based on actions contacts take on your website or in other systems.
Save time on manual tasks – Eliminate tedious repetitive work by streamlining data entry across marketing and sales processes.
Iterate messaging faster – Sync campaign performance metrics to optimize content based on engagement data rather than guesses.

Next, we will explore step-by-step how to automate specific use cases leveraging Zapier’s one-click integrations between apps.

Automation 1: Populate Contacts from Form Entries

Website forms generate high-quality leads since visitors demonstrate interest by submitting their information. Yet, manually exporting and importing form data into email services like Brevo wastes precious time.

Zapier simplifies building audiences by automatically shuttling new submissions directly into your Brevo contact lists. As an example, here is how to create new Brevo contacts from Typeform entries in four easy steps:

Open Zapier and click “Make a Zap.” Search for the Typeform app, connect your account, and select your form.
Search for Brevo, connect your account, and choose the “Create Contact” action.
In mapping, associate Typeform’s name, email, and other relevant fields to corresponding contact properties in Brevo.
Provide a final Zap name like “Typeform to Brevo” and turn on to automatically add every new submission as a Brevo contact!

Check out Zapier’s 300+ Typeform integrations to seamlessly transfer web form data across all your apps. Now you can populate organized, up-to-date subscriber info within Brevo to power targeted communications using virtually any form service.

Automation 2: Import Leads from Ads and Website Tracking

Beyond forms, Brevo contacts can also be built proactively leveraging ads and web analytics. Services like Facebook Ads, Google Ads, or Google Analytics capture visitor and lead data as they interact with your content. Connect these trackers to Brevo so promising contacts get followed up with automatically.

For example, here is how to import new Google Ads leads into Brevo using Zapier in just minutes:

In Zapier, select the Google Ads app and choose the “New Lead Event” trigger.
Connect to Brevo and configure the action to create contacts from lead data.
Map relevant Google Ads visitor fields like name, email, and phone into the respective Brevo contact properties.
Turn on your Zap and watch prospect info sync from ads into organized Brevo lists for fast follow-up!

Check out Zapier’s guides for importing contacts from Facebook Ads, Google Analytics, and other trackers into Brevo to continue expanding your subscriber base.

Automation 3: Sync Contacts Across Apps with Google Sheets

As useful as consolidating contacts directly within Brevo may be, you likely also need access to subscriber data from across departments and systems. Rather than constantly exporting and emailing around updated lists, use Zapier to establish a “source of truth” centralizing contact info between apps.

Our recommended approach is syncing Brevo with Google Sheets. Beyond acting as a shared spreadsheet between colleagues, Google Sheets connects to a vast app ecosystem. Follow these steps to automatically two-way sync contact data:

In Zapier, search for the Brevo and Google Sheets apps. Select the “Create Spreadsheet Row” action for new Brevo contacts.
Pick the target Sheet to store your subscriber data. Map Brevo’s contact fields into corresponding Sheet columns.
Add a second Zap leg to update Brevo contacts when Sheet rows are added/updated based on a chosen ID column.
Name your automated Brevo ⟷ Google Sheets contact sync flow and turn on!

Now colleague across departments like sales, support, engineering can access a unified, real-time subscriber list from the shared Sheet while still leveraging Brevo for communications. And with 300+ app options, this contact hub can pipe data to/from virtually all your stacks!

Automation 4: Trigger Personalized Campaigns from CRM Data

Beyond consolidating audience information, Zapier also allows using contact behaviors or changes to data within external apps to trigger tailored Brevo campaigns. For example, sales teams often track lead engagement metrics like site visits in CRMs like HubSpot or Salesforce.

You can leverage this CRM data to automatically enroll contacts into specialized Brevo nurture streams. As an example, when a lead hits 30 page views tracked in HubSpot, Zapier could trigger the contact being added to a “Web Visitors” campaign stream within Brevo focused on driving conversions.

Configuring this tailored nurture series takes just minutes in Zapier by:

Choosing HubSpot’s “New Page View” trigger to detect when a contact views over 30 pages.
Connecting Brevo and adding the person to a segmented drip campaign on page threshold met.
Personalizing email content sent within Brevo campaigns based on lead traits pulled from HubSpot.

Check out Zapier’s deep HubSpot, Salesforce, and other CRM integrations to build context-aware, targeted nurture programs driving conversions within Brevo.

Automation 5: Dynamically Update Subscriber Data from Webhooks

So far, we have covered automating Brevo by importing fixed contact datasets from forms, ads, and existing apps. But what if you need subscriber data updated dynamically from custom workflows or proprietary systems?

This is where webhooks come into play! Webhooks allow instantly triggering Zapier automations using simple HTTP POST requests from virtually any platform. Follow these steps to enable real-time contact syncing with Brevo:

Get a unique Webhooks URL from Zapier to integrate into an external app or custom codebase.
Configure a Zap with Brevo’s “Create/Update Contact” action to process payload data from hooks.
When external platforms detect subscriber changes, ping the Webhooks URL supplying updated info like email or custom field values.
Zapier automatically writes webhook data into associated Brevo contact records!

Webhooks open the door for streaming contact data from CRUD apps, serverless functions, databases like Airtable or Firestore, or even hardware sensors. Sky is the limit for ingesting real-time changes into Brevo simply by sending authenticated requests to Zapier’s listener endpoint.

Supercharge Productivity with Brevo + Zapier Automation

Modern marketing teams require automation to execute effective campaigns amidst an overload of lead data from countless tools and systems. This guide explored seven impactful ways to accelerate productivity by seamlessly connecting Brevo into wider business workflows using the simplicity and flexibility of Zapier.

The key takeaways include:

Aggregate contacts from forms, ads, web analytics, CRMs, etc. to centralize subscriber data
Trigger customized Brevo campaigns based on behaviors in external apps
Sync contacts in real-time across teams and stacks via Google Sheets or webhooks
Eliminate tedious manual imports, exports, and campaign configuration

Yet these examples merely scratch the surface of possibilities for Brevo automation leveraging thousands of apps in Zapier’s ever-expanding ecosystem. As your needs grow, explore additional pre-made templates or create custom workflows tailored to your stack and use cases – no coding required!

The bottom line? If you currently manage campaigns in Brevo, connecting Zapier opens the floodgates for marketing productivity growth through intelligent process automation. Sign up for a free Zapier account to get started building Brevo workflows optimized for your business!