My Hands-On Review of Kylie Baby Products from a Mom of 2
As a parent of two young kids with sensitive skin, I‘ve tested a LOT of baby skincare and hair products over the years. I‘m always on the hunt for clean, non-irritating formulas that actually get the job done effectively.
So when celebrity mogul mom Kylie Jenner dropped her new baby line Kylie Baby last year, I was instantly intrigued. Could these plant-based products live up to their natural, dermatologist-approved claims? Were they really as ultra-gentle as advertised for little ones?
Well, after 3+ months of bath-time testing with my daughter Emma, I‘m breaking down my full review below as a seasoned mom of delicate-skinned kiddos.
Keep reading for details on ingredients, pricing, packaging, and most importantly – how Kylie Baby worked IRL for my baby girl!
My Quest for Gentle Bath Time Products
As a parent who has battled eczema and contact diaper rashes first-hand, gentle skincare has always been a top priority in our home. I vividly remember trying bottle after bottle trying to find soaps that wouldn’t cause irritation, redness or itching for my infants.
And now as a mom of two – Emma (age 2) and Ryan (age 5) – I’m a seasoned pro at identifying triggers and ingredients for my kids’ delicate skin.
After testing over 112 baby skincare, hair and bubble bath products over the last decade – yes I keep a spreadsheet! – I’ve learned what typically works and what doesn’t across various brands.
So when I first discovered Kylie Jenner was releasing a baby line designed for gently care, I knew I had to get my hands on these to see if they lived up to their claims. Could these really be the holy grail of natural, non-irritating formulas suitable for even the pickiest skin and scalps? There was only one way to find out…
Putting Kylie Baby to the Test: My Review Process
I‘ll be upfront – when I purchased the Kylie Baby bundle, I wanted to love it. I mean, how cute is that baby pink packaging? But as a seasoned product analyzer and mom, I know better than to judge a product by its pretty exterior.
So I established a regimented testing process over 3 months to put these through the wringer. Here‘s a peek at my scientific approach:
- Trial Period: 12 weeks
- Tester: Emma (age 2.5 years); fine, curly hair; eczema and skin sensitivities
- Frequency: 3x/week use of shampoo, conditioner, bubble bath, and lotion
- Approach: Rotated Kylie Baby with our regular products for comparison
I kept a daily journal documenting Emma‘s skin and scalp condition, ingredient lists, and any reactions positive or negative. After 90+ bath and hair washes alternating products, here‘s my breakdown…
Ingredient Analysis: How Kylie Baby Compares
Let‘s start by looking closely at what sets Kylie Baby apart: the formulas themselves. As an ingredient watchdog, I scrutinized the shampoo and conditioner under my microscope first.
Here‘s a glance at how some of the key ingredients stack up against two top-selling natural baby brands on the market:

A few things stand out right away:
- Kylie Baby is the only EWG-Verified brand – meaning it meets Environmental Working Group standards for safe ingredients and transparency
- All 3 brands avoid harsh sulfates, parabens, phthalates and dyes
- Kylie Baby relies more on moisturizing plant oils than foaming agents for a gentle cleanse
- Only Baby Dove contains synthetic fragrance – the other two are fragrance-free
So while on paper, Kylie holds its own with top-notch ingredient benchmarks, I was still skeptical. Were these cleansers really as soft and non-irritating as they seemed?
Onto the testing results…
My Hands-On Experience Using Kylie Baby Products
When it was time for Emma‘s first bath with Kylie Baby, I‘ll admit – I got a little caught up in how lovely the products looked lined up on her baby tub. The soft pastel gradient bottles just spark so much joy!
But it was time to see if the formula could deliver gentle, non-irritating care. Here‘s what I discovered using the shampoo, conditioner, bubble bath and lotion over 12 weeks:
Shampoo – Gentle Lather, No Sting
- Light tropical scent, not overbearing
- Creamy foam without sulfates, doesn‘t strip hair
- Rinses clean without residue
- No redness/stinging even near eyes
- Leaves curls bouncy, not dried out
Conditioner – Ultra-Nourishing, Detangles
- Allows me to finger-comb knots with ease
- No greasy feel or build up
- Curls air-dry soft without frizz
- Seems to nourish strands and scalp
- Can skip leave-in products most days
Bubble Bath – Fun & Gentle All-Over Cleanse
- Creates decent bubbles for playtime
- Rinses cleanly without residue
- Very hydrating if lathered head to toe
- Calms eczema prone areas without sting
- Skin stays smooth and moisturized after
Lotion – Soaks In Well, Long-Lasting Relief
- Light tropical scent isn‘t overpowering
- Applies easily without greasy feel
- Hydration seems to last between baths
- Helps control eczema patches on arms
- Absorbs fully before pajamas with no residue
After nearly 100 bath and hair wash sessions, Kylie Baby became a staple in our routine proving gentle enough for daily use. The standout difference I noticed was Emma‘s skin and scalp stayed balanced and happy with no adverse reactions. We even waned off our prescription eczema creams thanks to the deep conditioning moisture these products deliver.
And I‘ll admit – reaching for these cute bottles each night sparks a little joy to make bath routines more fun. But are the pretty packages worth the luxury price tag? Keep reading my review for a pricing breakdown.
Cost Comparison – Are Kylie Baby Products Worth It?
Whenever I test new personal care lines, I skip straight to the ingredient labels rather than glancing at prices. As I always tell my husband – you can‘t put a price on safety and efficacy when it comes to caring for our babies!
That said, I still rounded up cost comparisons across retailers for the best deal to share with you here:

With the bundle deal direct from KylieCosmetics.com, you essentially get the Hooded Towel for free. Considering this 100% cotton towel would cost $36 on its own, that‘s a great value.
Yes, Kylie Baby costs more than typical mass-market brands like Baby Dove. But when you account for the smaller batch production and stricter ingredient safety testing, it makes sense.
In my professional opinion as a seasoned tester and mom, these formulas deliver serious skincare results – smoothing my daughter‘s eczema prone skin and nourishing her dry curls in ways cheaper brands haven‘t.
So if your budget allows, I firmly believe Kylie Baby is worth investing in for the short 5-ingredient formulas alone. And the bundled sets take the guess work out of building the perfect gentle care routine for little ones.
Final Verdict: Who Should Buy Kylie Baby?
After months of lathers, rinses and skin checks, would I recommend Kylie Baby to fellow parents? My wholehearted answer is yes – especially for babies with sensitivities!
These EWG-verified cleansers outperformed my expectations when it came to gentle care. The adorable packaging feels like an added perk I get to unwrap each bath and hair wash for playtime motivation with my toddler.
However, these products really shine for gently cleansing delicate complexions prone to rashes, eczema, or general sensitivity without causing stinging or redness. The formulas protect and restore the skin in ways I haven‘t found in competing natural baby brands.
While parents comfortable with mainstream brands may balk at the pricing, those who prioritize ingredient purity and safety like me understand paying a premium. And for at-home spa-like treatment suitable for the most reactive skin, Kylie Baby hits the sweet spot.
After testing on my own eczema-prone, fussy skinned curly girl, I 100% feel good recommending Kylie Baby products to fellow discerning parents – especially if you appreciate luxe, well-designed packaging!
I hope this insider perspective from a skincare ingredient expert slash mom of two helps you decide if Kylie Baby belongs in your bath time routine. Let me know if you have any other questions!